The SchoolIn-HouseContactEchos Online

Do you consider yourself creative? How come? Ask this question to your friends, family members, work colleagues. Ask them also to define creativity and observe their answers.

You will likely hear things such as “I’m an analytical kind of person, numbers are my forte” or “I am not creative at all; I can’t even draw. My brother is really good when it comes to creative stuff, but not me”. Many of the responses you’ll get will be directly related to some artistic form of expression as if creativity could only be linked to artistic talent.

“When we have a workshop or when we have clients in to work with us side by side, eventually we get to the point in the process that’s kind of fuzzy or unconventional. And eventually, these big-shot executives whip out their BlackBerrys and they say they have to make really important phone calls, and they head for the exits. And they’re just so uncomfortable. When we track them down and ask them what’s going on, they say something like, “I’m just not the creative type.” But we know that’s not true. If they stick with the process, if they stick with it, they end up doing amazing things. And they surprise themselves at just how innovative they and their teams really are.” – David Kelley, in his TED Talk “How to build your creative confidence”

The people David Kelley mentions are not the only ones who feel this way. Many people don’t see themselves as creative because they see creativity as a fantastic activity that is better suited for others; a gift you’re born with. The truth is that creativity is the act of creating something, and everyone creates things all the time.

We need to find our creative confidence and understand the potential we have in training it to make it better. Design Thinking is a process that challenges and invites us to look into ourselves and others; to have ideas and manifest them in the form of creations whilst learning from people in the process.

In his TED Talk, Kelley extends his audience an invitation:

“I hope you’ll join me on my quest, you as, kind of, thought leaders. It would be really great if you didn’t let people divide the world into the creatives and the non-creatives like it’s some God-given thing, and to have people realize that they’re naturally creative and that those natural people should let their ideas fly.”

Enjoy the journey! Create, experiment, learn. To establish your creative confidence is the best way to position yourself within your  . being confident in your creativity will transform you into an inspirational leader that can foster change through design.

Everybody is creative!


This article is an excerpt from Echos Design Thinking Toolkit. You download chapters 1-6, by clicking here

*This article has been translated, edited and adapted by Rani Ghazzaoui Luke.

Follow us on social


How Can We Help?


Designing Desirable Futures.

Stay Tuned

Subscribe to the Echos’ newsletter to keep up with industry updates, innovation news, and exclusive offers.

Forgot your password? Click here to reset.

Global Presence

© Copyright 2019 Echos. All rights reserved.

Share via
Copy link
Powered by Social Snap