Companies around the world are constantly seeking ways to create innovation, but are they doing it the right way?

The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer ‘decide’ the way forward. Today we have to ‘design’ the way forward–or risk ending up in the fossil layers of history.” This sentence is an extract from the back cover of Marty Neumeier’s third book, The Designful Company: How to Build a Culture of Nonstop Innovation.

“Part manifesto, part handbook, The Designful Company provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. (source: Goodreads) 

Excerpt from The Designful Company

Echos shares the same belief system, hence our best selling short course, Design Thinking Experience. In it, participants are taken through the Design Thinking’s principles, key tools and terminology. The knowledge they gather from this course adds value to leadership skills by focusing on asking the right questions when solving complex problems, ultimately enabling them to become an innovation accelerator. 

Design Thinking Experience is an extremely hands-on course in which participants will understand the sequencing of Design Thinking by working on projects that will constantly challenge their preconceptions and the status quo. By being immersed in such a Design Thinking & Innovation bubble for three days, participants will start to develop creative muscle memory, that they will be able to access when returning to their everyday lives.

Interested? Look at our next course dates in your region.

Are you new to innovation? Echos offers free of charge open events for you to get acquainted with innovation themes. Join our fast-growing innovation community.

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