the ultimate course for innovative entrepreneurs and intrapreneurs
did you know?
Business Design is an approach used by innovators who want to systematically validate and test elements and hypotheses of their business models in the face of contemporary challenges. Business design is the union between creative design and analytical business thinking. The creation and testing of hypotheses are developed from the design thinking approach allowing the creation of new businesses or product extensions focused on the real people’s needs.
The Business Design Experience is a course where you will learn the principles of business design to reduce risks and test assumptions in advance and create a business that truly meets the needs of the people you serve. Learn how to develop your value proposition, explore different revenue models and take advantage of existing technologies to launch your business in the market.
The course consists of 8 remote modules, with live meetings and facilitated by experienced Echos facilitators. In addition to learning about business design, you will learn to work remotely applying new concepts and tools used by the world’s leading startups in their market discovery processes.
At the end of the program in addition to your certificate, you’ll gain access Echos’ global network of innovators with thousands of innovators around the world.
accelerate innovation hypothesis testing
this course for?
Professionals who are looking to create a new business or portfolio extensions.
For those who want to learn contemporary principles of business, innovation and design.
For individuals dissatisfied with the status quo.
For those who dream of setting up their own business.
For business leaders and startups that are constantly seeking to promote innovation.
why is this
The course brings a unique perspective from the design mindset to the creation of new businesses and offers tools used by today’s most modern companies.
You will be able to identify hidden needs from users by creating, capturing and delivering value to your market. Above all, it will broaden your view on exploring possibilities in order to evolve your business idea and promote:
Constant experiments that generate value for your organisation or new business;
Innovation mechanisms for your industry;
Identification of hidden and unclear market opportunities;
Agility and dynamism in implementing solutions;
The ability to build business strategies from experiments.
what's the content?
Business Design and the challenges of the 21st century
Learn the principles of business design and become familiar with remote tools to work collaboratively.
Business essence: Insight, Value Proposition and Target Audience
Identify your target audience, create attractive ways to generate value and bring your ideas closer to the market.
Trends, Weak Signals and Connections
Learn techniques to combine market trends with technology. Experience business hypotheses on weak signals and generate relevant connections for the future of your business.
Form high-performance teams for your business.
Create data generation mechanisms for decision making in an analytical world. Learn simple techniques to build a data-based company.
Strategic hypothesis testing
Learn how to take business hypotheses off the paper and put them in the real world.
Agile, Lean and Accelerated
Build prototypes and MVPs that are true to your customers’ reality.
Learn how to continue your learning journey about design thinking and how to implement the main concepts in your day-to-day.
“During the course, some paradigms have carried for five years - linking entrepreneurship and innovation -evaporated in a matter of minutes! A great feature of the course is that we create a democratic and safe space for people who are dissatisfied with the status quo of their companies, cities or lives. The way we learnt to create a new business did not fell esoteric or like self-help; it was creativity applied to business”
Jacinto NettoBusiness Design Experience Program Alum
What our previous participants told us:
The process is highly applicable to the real world
They felt able to identify hidden opportunities in the market
They felt empowered to build a new business model based on experimentation
They felt provoked to new ways of thinking
The balance between theory and practice was excellent
They have changed their belief in how they approach challenges and create solutions
They felt confident creatively to advance their career
We are forming the new generation of innovative design leaders
Our facilitators are innovation experts who are committed to showing the ropes to participants and sharing tactics to implement design thinking in any situation.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
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The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
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Changes to these Terms and Conditions
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Capitalised terms used are defined in these terms and conditions.
In these terms:
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Phone +55 11 3476 2500