the ultimate course for innovative entrepreneurs and intrapreneurs
Open Course
8 modules
Beginner
did you know?
Business Design is an approach used by innovators who want to systematically validate and test elements and hypotheses of their business models in the face of contemporary challenges. Business design is the union between creative design and analytical business thinking. The creation and testing of hypotheses are developed from the design thinking approach allowing the creation of new businesses or product extensions focused on the real people’s needs.
about
The Business Design Experience is a course where you will learn the principles of business design to reduce risks and test assumptions in advance and create a business that truly meets the needs of the people you serve. Learn how to develop your value proposition, explore different revenue models and take advantage of existing technologies to launch your business in the market.
The course consists of 8 remote modules, with live meetings and facilitated by experienced Echos facilitators. In addition to learning about business design, you will learn to work remotely applying new concepts and tools used by the world’s leading startups in their market discovery processes.
At the end of the program in addition to your certificate, you’ll gain access Echos’ global network of innovators with thousands of innovators around the world.
accelerate innovation hypothesis testing
who is
this course for?
Professionals who are looking to create a new business or portfolio extensions.
For those who want to learn contemporary principles of business, innovation and design.
For individuals dissatisfied with the status quo.
For those who dream of setting up their own business.
For business leaders and startups that are constantly seeking to promote innovation.
why is this
course different?
The course brings a unique perspective from the design mindset to the creation of new businesses and offers tools used by today’s most modern companies.
You will be able to identify hidden needs from users by creating, capturing and delivering value to your market. Above all, it will broaden your view on exploring possibilities in order to evolve your business idea and promote:
Constant experiments that generate value for your organisation or new business;
Innovation mechanisms for your industry;
Identification of hidden and unclear market opportunities;
Agility and dynamism in implementing solutions;
The ability to build business strategies from experiments.
what's the content?
Module 1
Business Design and the challenges of the 21st century
2,5hrs
Learn the principles of business design and become familiar with remote tools to work collaboratively.
Module 2
Business essence: Insight, Value Proposition and Target Audience
2,5hrs
Identify your target audience, create attractive ways to generate value and bring your ideas closer to the market.
Module 3
Trends, Weak Signals and Connections
2,5hrs
Learn techniques to combine market trends with technology. Experience business hypotheses on weak signals and generate relevant connections for the future of your business.
Module 4
High-Performance Teams
2hrs
Form high-performance teams for your business.
Module 5
Data-driven Business
2,0hrs
Create data generation mechanisms for decision making in an analytical world. Learn simple techniques to build a data-based company.
Module 6
Strategic hypothesis testing
2,0hrs
Learn how to take business hypotheses off the paper and put them in the real world.
Module 7
Agile, Lean and Accelerated
2,0hrs
Build prototypes and MVPs that are true to your customers’ reality.
Module 8
Growth Strategies
2,0hrs
Learn how to continue your learning journey about design thinking and how to implement the main concepts in your day-to-day.
participant's journey
“During the course, some paradigms have carried for five years - linking entrepreneurship and innovation -evaporated in a matter of minutes! A great feature of the course is that we create a democratic and safe space for people who are dissatisfied with the status quo of their companies, cities or lives. The way we learnt to create a new business did not fell esoteric or like self-help; it was creativity applied to business”
Jacinto NettoBusiness Design Experience Program Alum
What our previous participants told us:
The process is highly applicable to the real world
They felt able to identify hidden opportunities in the market
They felt empowered to build a new business model based on experimentation
They felt provoked to new ways of thinking
The balance between theory and practice was excellent
They have changed their belief in how they approach challenges and create solutions
They felt confident creatively to advance their career
We are forming the new generation of innovative design leaders
facilitators
Our facilitators are innovation experts who are committed to showing the ropes to participants and sharing tactics to implement design thinking in any situation.
Echos School of Design Thinking - Terms and Conditions
General
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
Your access to and use of the Site, including your enrolment or participation in Courses through the Site, is subject to these terms and conditions.
The terms and conditions also apply to the sale of any Courses via methods other than the Site, including where Courses are given as a gift, sales by telephone, in person or other means, unless otherwise agreed in writing.
Disclaimer
The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
Intellectual Property
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using the Site;
completing your enrolment and purchasing tickets for the Courses through the Site; and/or
obtaining tickets and enrolling in Courses from us using the Site or by any other method of sale or where you receive tickets as a gift from any third party.
Changes to these Terms and Conditions
If you have an enrolment that has been accepted by us, the terms and conditions that will apply to that enrolment are the terms and conditions that applied at the time you placed your enrolment request. We cannot vary the terms and conditions which apply to a given enrolment after that enrolment is accepted by us.
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Registration
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Acceptance or Rejection of an Enrolment
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Cancelling, Changing or Postponing a Course (by Us)
Prior to the commencement of a Course, we may cancel, change or postpone the Course without any liability to you if:
the requested Course is not available, undersold or oversold;
the requested Course needs to be postponed or changed due to the unavailability of a venue, speaker, operator or for any other reason outside our reasonable control;
there is an error in the price or the description posted on the Site or in any other sales platform in relation to the relevant Course; or
your enrolment or conduct is in breach of these terms and conditions.
10.2.If we do cancel, change or postpone your Course, then we will endeavor to provide you with reasonable notice of that cancellation, change or postponement, and will provide you with a credit voucher, ticket in a similar Course, ticket in the same Course at a later date suitable to you, or a refund, provided that you are not at fault or in breach of these terms and conditions.
Cancelling or Requesting to change a Course (by You)
Tickets purchased for Courses may not be cancelled once payment has been submitted via this Site or via any other method of sale. However, should you wish to change a Course, attend the same Course at a later or earlier date, obtain a credit voucher or transfer the Course enrolment to a friend, please Contact Us and we will endeavor to assist you.
Delivery of Courses
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Prices, Fees and Charges
The prices of Courses and other charges displayed on this Site are current at the time of issue, however, Echos reserves the right to change prices at any time before we accept an enrolment from you.
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13.3.All fees and charges identified in these terms and conditions and all prices for the Courses as shown on the Site are inclusive of GST (unless otherwise indicated).
Your Obligations
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all information and data provided by you to us through the Site (including as part of the enrolment registration process) or otherwise is true, accurate, complete and up to date;
the person attending the Courses will be over 18 years of age;
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You must not:
use the Site or the Course Materials for any activities that breach any laws, infringe a third party’s rights or are contrary to any relevant standards or codes;
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use any robot, spider, site search and retrieval application or other mechanism to retrieve or index any portion of the Site;
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use the Site other than in accordance with these terms and conditions; or
attempt any of the above acts or engage or permit another person to do any of the above acts.
Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
Where we are permitted by law (and subject to clause 15.1):
we do not warrant or represent the suitability of the Site, a Course or the Course Materials for any purpose; and
we will not be liable to you for indirect and consequential loss (including without limitation for loss of revenue, loss of profits, failure to realise expected profits or savings and any other commercial or economic loss of any kind) or loss or corruption of data, in contract, tort, under any statute or otherwise (including negligence) arising from or connected to the Site, your participation in the Course or reliance upon any Course Materials.
Our liability to you for loss or damage of any kind arising out of this agreement or in connection with the relationship established by it is reduced to the extent (if any) that you cause or contribute to the loss or damage. This reduction applies whether our liability is in contract, tort (including negligence), under any statute or otherwise.
Termination and/or Suspension of Account
We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
General Provisions
If the whole or any part of a provision of this agreement is void, unenforceable or illegal in a jurisdiction it is severed for that jurisdiction. The remainder of this agreement has full force and effect and the validity or enforceability of that provision in any other jurisdiction is not affected. This clause has no effect if the severance alters the basic nature of this agreement or is contrary to public policy.
This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Privacy Policy and Your Personal Information
Refer to the Privacy Policy, which form part of these terms and conditions.
Definitions
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
“LoginID” means the email address that you provided to us as part of the registration process to use the Site.
Echos School of Design ThinkingPrivacy Policy
This is the policy of Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, or our or we) for dealing with your personal information (Privacy Policy).
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
name;
residential or business address;
email address;
post code;
financial and payment information;
gender;
age and date of birth;
signature;
telephone number;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
Cookies
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
Security
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
Links
Links from our Online Platforms to third party websites that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of websites that are not covered by this Privacy Policy. Third party websites should have their own privacy and security policies which we encourage you to read before supplying any personal information to them.
Direct Marketing
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: contact@echos.ccCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
Complaints
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
