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SEASON 3

Learn from top global leaders, and reach the next step of your design leadership.

SEASON 3

Learn from top global leaders, and reach the next step of your design leadership.

Starting

03 April 2023

10-week

Program

Mondays & Wednesdays

Why Design Leadership?

The Design Leadership is a hands-on program developed to improve your skills and knowledge as a creative leader.

Design matured and became a large strategic part of all innovative and digitally oriented organisations.

Design leadership is a program to help you shape your abilities and skills to be an effective leader, and helps you to take design higher up within the organisation. Learn how design can create cultural change, how to shape better design teams, and how to lead delightful products and services.

10-Week Program

A unique 10-week program for design and innovation leaders that will change your career and practice.

Starting on 03 April 2023, the Design Leadership program runs over the course of 10 weeks for those looking to advance their leadership skills. You’ll discover how creative leaders excel by bringing clarity and vision, advocating for design within their organisation, bringing out the best of their teams and keeping projects on track through the last mile.

Design Leadership

The Design Leader

Week 01

Design is
Leadership

WEEK 1

Design is Leadership

This week you will be navigating the sphere of Your Personal Journey, defining what is design leadership.

Week 02

Design in the
C-Suite

WEEK 2

Design in the C-Suite

This week you will be navigating the sphere of Ecosystems, design in the C-suite.

Week 03

Journey Map Operations

WEEK 3

Journey Map Operations

This week you will be navigating the sphere of Products and Services, journey map operations.

Week 04

Creating High-Value Products

WEEK 4

Creating High-Value Products

This week you will be navigating the sphere of Products and Services, creating high-value products.

Week 05

Facilitation is a Leadership Skill

WEEK 5

Facilitation is a Leadership Skill

This week you will be navigating the sphere of Teams, facilitation is a leadership skill.

Week 06

New technologies pushing boundaries / Creating a future vision

WEEK 6

New technologies pushing boundaries / Creating a future vision

This week you will be navigating the sphere of Products and Services, new technologies pushing boundaries / creating a future vision.

Week 07

Shaping diverse teams and cultures / Ethics and Impact

WEEK 7

Shaping diverse teams and cultures / Ethics and Impact

This week you will be navigating the sphere of Teams, shaping diverse teams and cultures / ethics and impact.

Week 08

Shaping organisations through Design Ops
 

WEEK 8

Shaping organisations through Design Ops

This week you will be navigating the sphere of Ecosystems, shaping organizations through design ops.

Week 09

Articulating the Value of Design - Metrics
 

WEEK 9

Articulating the Value of Design - Metrics

This week you will be navigating the sphere of Ecosystems, articulating the value of design - metrics.

Week 10

Paths for Design Leaders
 

WEEK 10

Paths for Design Leaders

This week you will be navigating the sphere of Your Personal Journey, building your next steps in design leadership.
Download our syllabus to learn more or enrol now
Enter the C-suite, measure and show results of design, manage and scale design teams. Be ready to grow and become a memorable design leader.
Participants’ Experience:
10 Global Masterclasses, 10 Regional Workshops, 1 Global Network of Design Leaders
10 Global
Masterclasses

Sessions in English, with live Portuguese translation

10 masterclasses of globally renowned references.

Be inspired by the best global design leaders sharing their stories, best practices and references. Discover how the best design leadership minds work.

Global Masterclasses are a 2-hour session. Watch it live or recorded at any time for your convenience. All global masterclasses will be held in one of two possible time slots:

10 Regional
Workshops

Sessions in English, except Brazil (held in Portuguese)

Connect with others in your region, learn from local leaders and practice your design leadership.

You will learn by doing, networking, and enhancing your design leadership.

Regional workshops are 2.5 hours hands-on session, that consist of a 40-minute talk by the design leaders who are changing the game in their regions, followed by 20 minutes of Q&A, and 90-minute practical workshop facilitated by Echos’ strategic designers, where you will learn by doing, networking, and enhancing your design leadership.

1 Global Network
of Design Leaders

Join our Slack Community and connect with Design Leaders worldwide

Become part of a Local and Global Design Leaders community.

Share, learn, exchange experiences and get creative with your peers.

Network, get to know new perspectives and stories that will be invaluable in your design leadership journey.

With 230+ Alumni, our Slack channel is a great way to connect and discuss throughout the course at any time. Discuss and connect with peers and ask questions to our facilitators.

10 Global

Masterclasses

Bruce Mau

CEO & Co-Founder at Massive Change Network & Founder of the Bruce Mau Studio

Design is Leadership

Evolve your mindset into life-centered design. Learn to inspire even when circumstances are hard and how to use the design as a power of change. Dive into the evolution of the massive change principles, understand why design is leadership and the power and responsibility that we have as designers when leading change, and write down your personal manifesto for massive change.

Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. He is the author of MC24, founder of Bruce Mau Studio and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He serves as innovator in residence for Freeman Company, the global leader in event services.

Check out your

Regional Tracks

APAC & EMEA

Asia Pacific, Europe, the Middle East and Africa

Workshops will be held in English. Wednesdays. From April 05 at 6pm Sydney / 10am Berlin Time.

Gjoko Muratovski

Director: Digital Futures at Deakin University

Service design is the new management

Stéphan Willemse

Strategy & Innovation Director at Digital Arts Network NZ

Progressive Futures

Matt Johnson

Product Designer at Arta

Leading great products

Manisha Amin

CEO at Centre for Inclusive Design

Inclusive Design

Michel Ferreira

Senior Product Designer at Atlassian

Design Language

More coming soon!

AMERICAS

North, South and Central America

Workshops will be held in English. Wednesdays. From April 05 at 7pm New York / 4pm San Francisco time.

Seth Perez

Service Design Manager & Digital Strategist

Service design is the new management

Stéphan Willemse

Strategy & Innovation Director at Digital Arts Network NZ

Progressive Futures

Ricardo Ruffo

Chief Executive Officer & Founder at Echos

Articulating the value of design

Melanie Kahl

Director & Facilitator, Independent Faculty, School of Visual Arts

Ethics & Diversity

Matt Johnson

Product Designer at Arta

Leading great products

More coming soon!

BRAZIL

Workshops will be held in Portuguese.

Please note that this cohort requires a minimum quorum to run. Otherwise, participants can either be allocated to a different cohort of their choosing or ask for a refund.

Wednesdays. From April 05 at 7pm Sao Paulo time.

Maurício Manhães

SVP, Service Design Director at Truist

Service design is the new management

Renato Paixão

Senior Product Designer at Roam Digital

Desing and Impact

Leandro Gejfinbein

Director, Head of Experience - Design & Research at Globo

Metrics for articulating the value of design

Juliana Proserpio

Co-Founder & Chief Design Officer at Echos

Designing Futures

Michel Ferreira

Senior Product Designer at Atlassian

Design Language

More coming soon!

Program Outcomes

Echos Design Leadership Program is designed to help you learn how to become a better design leader. After this 10 weeks journey, you will build the confidence needed to be a better articulator of the value of design.

Shaping and Managing Design Teams

Facilitation | Design Culture

One of the 4 essential pillars of Design Leadership is your relationship with teams. The process of shaping and managing design teams requires your facilitation skill as well as your vision to help build a design culture.

Two among the 10 weeks will be designated to diving in to the sphere of Design Leadership in Teams and how to use facilitation as a leadership skill, as well as advocate for a more ethical and diverse practice.

Join us to Elevate your

Design Leadership Skills

Early Bird prices until 30th November 2022

Full Course

Full Course

Receive full access to join live or watch the recordings of 10 Masterclasses and 10 Regional Workshops.

Masterclass
Only

Masterclass
Only

Receive access to join live or watch the recordings of 10 Global Masterclasses.

ADD-ON

Coaching with Andy Polaine

Personalize your experience by adding 3h of private coaching with Andy Polaine - Design Leadership coach, author & speaker.

Full Course + Add-on

Masterclass Only + Add-on

Enrol
Your Team
Empower your team with our Design Leadership program.
Discover our discounted pricing for corporate groups.
Participant
Feedback
Testimonials from our Design Leadership Alumni about their experiences.
rich
“Taking this course was amazing for two key reasons, one is hearing from these world leading designers who had been into different organisations and have robust frameworks to take away and apply, and use to think ahead, as well as to respond in the moment. And working alongside these other design leaders from around the world who are in imperfect design environments, who struggle, and sharing those experiences, and ways of thinking and working and combining those with the frameworks was super valuable to me.”
RICH BROPHY
Founder & CEO
leah-sass
“What I gain in participating in the Design Leadership program was confidence in myself that what I felt about design processes, and thinking, and user input and how that should impact the business and the importance of design in high tech in general was right, and to listen to myself and stand up for myself, and for my position.”
LEAH SASS
Lead Product Designer at Noble
hasan
“The Design Leadership course has been a great transformative learning experience. The diversity of speakers/facilitators has been amazing. The online experience has enabled me to learn from others which I would not have been able to do otherwise due to my geographic location, and limited design leadership maturity in the region.”
Hasan Habib
Founder and Partner at Designist
kenneth
“This has been an amazing and rewarding experience. The stories and new perspectives that I've gained, from the amazing presenters and facilitators, as well as my fellow classmates, will be invaluable as I apply them to my own journey in design leadership.”
Kenneth Erickson
Principal Designer at UniSuper
martina
“What an inspiring learning journey to dive deep into design leadership. I particularly liked the inspirational, cutting edge masterclasses from design and futures leaders from across the world. This program is filled with the latest research and knowledge, can only highly recommend!”
MARTINA OETTL
Co-Founder and Partner at ZUKÜNFTE
Sara-Tokarchuk
“Loved how the program was broken down week to week. It all comes together by the end. Echos provided a well-rounded crash course in design leadership. As a new design leader for my org, I feel confident in my newfound skills and feel like I have the tools to help my team succeed.”
SARA TOKARCHUK
Senior Product Designer at Quartzy
Justin
“Having access to such incredible professionals where you can ask very direct questions, I am sure this could only happen here.”
Justin Adleff
Team Lead, Industrial Design at Eaton

Still Undecided?

Learn more with our Design Leadership eBook

Essential reading for both seasoned professionals and designers who are new or aspiring leaders.

This eBook will provide you with an overview of the position and responsibilities of design leaders, and offer you practical tips from local and global leaders.

Explore and learn the Journeys of Design

A compiled version of a few sessions Echos and ADP List put together to inspire designers to move from creating beautiful things to creating cultures and taking a seat on strategic places in companies and what skills designers need to become a design leader.

Get inspired by our free webinars

A series of Firesessions with global leaders from diverse backgrounds who are shaping the future of Design Leadership.

Join us to Elevate Your
Design Leadership Skills
Empower your team with our Design Leadership program.
Discover our discounted pricing for corporate groups.
Participants Come from
Great Companies

Q: Can I pay for the Design Leadership Program on an installment plan?
A: Unfortunately at the moment we are only accepting payment in full.

Q: Are there discounts for teams?
A: Absolutely! We offer a progressive discount when enrolling with a team. We have had many teams go through our courses together with great success. For more information, send an email to designisleadership@echos.cc

Q: Why should I invest in the Design Leadership Program?
A: From the business perspective, the Design Leadership Program was designed to help the participants be able to bring more value to the business they lead by taking more strategic decisions, as well as bringing design to these strategic decisions. The participant will be also able to manage and grow teams, and help them perform better, enhance the quality of the design in the business, and operations, and evolve the design maturity within the organization. The program also aims to equip the participants to strengthen the organization business model, bring more diversity, ethic, innovation to the design practice as a consequence.
On a personal level, the Design Leadership Program was created to help designers become more confident in their practice and leadership, more experience in facilitating teams, managing teams and giving feedback. The program aims to guide the participant in how to develop diverse teams, articulate the value of design to their internal team and key stakeholders. The Design Leadership Program is a whole leadership training, going through facilitation and articulation of design as a strategic asset.

Q: What are the learning outcomes can I expect after the end of the Design Leadership Program?
A:The learning outcomes we expect to be acquired after the completion of the program are:

– creating a future strategic vision for your company or product
– leading and growing design teams
– pushing creativity and innovation boundaries
– setting up a team practice and culture
– measuring the value of design
– shaping your organization through design ops
– creating better digital products
– articulating the value of design and navigating the C-suite

Q: What is the difference between Masterclass only and Full tickets?
A: What does the Masterclass only ticket offer:
The Masterclass only ticket offers access to the 10 masterclasses only, excluding the regional hands-on workshops. All masterclasses happen live, and you also have access to the echos online platform for 3 months where you can watch the recorded classes and surf other materials supporting the experience. With this ticket you become part of the Echos community on Slack where we deepen the exchanges that happen in the live meetings.

What does the Full ticket offer:
The Full ticket corresponds to the complete program, it combines the masterclasses, which are the inspirational aspect of the program, with practical exercises brought in the workshops, it includes 10 masterclasses and 10 regional workshops. All masterclasses happen live, and you also have access to the echos online platform for 6 months where you can watch the recorded classes and surf other materials supporting the experience. You also become part of the Echos community on Slack where we deepen the exchanges that happen in the live meetings.

Q: Will we have direct contact to the experience facilitator?
A: Yes, all program experiences happen live and synchronous which allow direct contact with the workshop facilitator, or masterclass speakers.

Q: What is the weekly time commitment?
A: Masterclass only track: 2 hours a week for the masterclasses.
Full track: 4 to 5 hours a week for masterclasses + workshops.

Q: How long do the meetings last?
A: Masterclasses: between 90 and 120 minutes long.
Regional Workshops: 120 minutes

Q: How is the interaction? Is there exchange among peers?
A: During the masterclasses there are designated moments for peers to interact, either among themselves, or with the global masterclass speaker, through questions and answers.
The majority of the interaction between participants happens during the regional workshops. These workshops are 100% based in exchange. Almost all of them happen in groups of 2 or 3 people. Echos also allocates reflection moments, which are extremely important. These reflection moments can happen individually or in groups or pairs.

Q: What will happen if I miss a class?
A: All sessions are held live, but don’t worry as all classes will be recorded and easily accessible on echos online platform for you to catch up later. We strongly recommend that you watch the missed masterclass sessions prior to attending the workshop for a better understanding and applicability of the concepts, even if it is not mandatory.

Q: Which ticket gives me a certificate of completion? And which ticket corresponds to the program in full?
A: All tickets offer a participation certificate. But only the Full ticket is eligible for the certificate of the complete program, which comprises all 10 masterclasses and 10 regional workshops.

Q: Where will I be able to access the program materials during the journey?
A: The content will be available at Echos online platform, where we share videos, activities, support materials and other information. Each participant has a profile where you will be able to manage the content and the journey evolution.

Q: Will I be able to access the program materials after the journey?
A: Masterclass only Ticket: you will be able to access the content on the same platform for 3 months after the end of the course.
Full Ticket: you will be able to access the content on the same platform for 6 months after the end of the course.
After this time frame your access will expire and you no longer be able to access the content. You will only have access to the content you already downloaded, the slides. It isn’t possible to download the video content.

Q: Can I download the content?
A: We will share different content for you to be inspired, to explore and jump in the design leadership world. Some of these materials will be available for download, some to be experienced only on the platform.

Q: How is the program structured?
A: The program happens in two allocated moments every week. On Mondays the class time can fluctuate depending on the week (only one class for the whole group), and on Wednesdays always on the same local time (one workshop per region, respecting the timezone).

Q: Is it okay for me to enroll on that track if I can’t make the live sessions?
A: For you to receive the certificate of completion of the program Echos will be considering both live attendance and asynchronous attendance, so you can navigate in the best way that fits your work and personal schedule.

Contact
The Echos Team

Please feel free to reach us out at designisleadership@echos.cc

Or just send us a message using the form below and we will be sure to get back to you as soon as possible.

Echos is a desirable futures lab driven by design.

Design is the new leadership. It offers a comprehensive and practical approach to innovation and is a pivotal contributor to successful organizations.

Instead of predicting the future, we speculate, design and help activate desirable strategic futures. Our approach combines the best business strategies, futurism and emerging technologies with the best human-centred design from an ethical and inclusive perspective when building new possibilities for the future.

We use technology to bridge the digital and physical worlds to provide unique and seamless interactive experiences for the user.

Echos offers a complete response to the field of innovation and design. In the lab, we partner with different industries and organizations to foster innovation, transform realities and design human-centred products and services. At Echos School, we teach innovation and design in practice, shaping the next innovators and helping leaders to excel.

Welcome to Echos, and help us create a desirable and diverse future for all.

We are part of the Global Design Thinking Alliance, certified for our Design Thinking research and execution.

ADPList (Amazing Design People List ) is our official partner and community builder for the program.

Get virtual mentorship from over 1000+ mentors from the world’s leading companies.