The Design Leadership is a hands-on program developed to improve your skills and knowledge as a creative leader.
Design matured and became a large strategic part of all innovative and digitally oriented organisations.
Design leadership is a program to help you shape your abilities and skills to be an effective leader, and helps you to take design higher up within the organisation. Learn how design can create cultural change, how to shape better design teams, and how to lead delightful products and services.
Week 01
03Apr 2023
Week 02
10Apr 2023
Week 03
17Apr 2023
Week 04
24Apr 2023
Week 05
08May 2023
Week 06
15May 2023
Week 07
22May 2023
Week 08
29May 2023
Week 09
05Jun 2023
Week 10
12Jun 2023
Evolve your mindset into life-centered design. Learn to inspire even when circumstances are hard and how to use the design as a power of change. Dive into the evolution of the massive change principles, understand why design is leadership and the power and responsibility that we have as designers when leading change, and write down your personal manifesto for massive change.
Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. He is the author of MC24, founder of Bruce Mau Studio and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He serves as innovator in residence for Freeman Company, the global leader in event services.
Learn how to articulate design in the C suite, explore how to manage and create strong partnerships.
Stephen is a global design leader building world-class organizations that integrate research, data, and behavioral science with human-centered design methods to drive a long-term vision and near-term business impact. He is currently the founder of CRZY which is an independent strategy, design, and inspiration studio helping companies find a new vision and purpose for their brands, digital experiences, creativity, and existence. He previously worked at InVision, Citi, Starwood Hotels, WW, and McCann Erickson, building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. He shares what he has learned through his international speaking engagements and his award-winning podcast, The Crazy One which is an in-depth exploration of issues that matter to creatives, including leadership, creativity, and career development, innovation, and more.
The next step to service design is the Journey Map Operations. Learn about how Journey Map operations helps you to create a hierarchy of nested journey maps of different zoom levels, link projects and research data into this repository to keep them accessible across the organization, link steps and journeys with live data to use your repository as a dashboard for CX / EX, and finally use your journey hierarchy as an information system for customer and employee pain points, needs, projects, KPIs, research data, and many more.
Marc is a coach, writer, speaker, and facilitator for service design. Co-writer of This is Service Design Thinking. Marc supports both private and public organizations to build up knowledge in the field of service design. He supports organisations to apply service design within their structures and processes aiming to break down silos, reduce development costs of new products and services and to increase customer experience. In 2012 Marc co-founded Smaply, a software company developing software for service design.
Learn about the relationship between leadership through design and facilitation. Effective leaders nowadays are those who can build participation foment collaboration and meaning in their teams. Facilitation is what makes you navigate the organisation successfully and effectively by bringing transformation from a collaborative stand point. Engaging teams, managing and tracking projects. Managing talent and the c-level are all connected to facilitating skills. In a stable world, leaders were those who managed the existing, in a volatile world, leaders are the ones who experiment, learn and implement.
In today’s competitive marketplace, it is more important than ever to create high value products and innovative solutions that meet the needs of customers. To do this, businesses need to move quickly and efficiently from ideation to implementation. However, this can be difficult to achieve value in design without the right tools and processes in place. Fortunately, there are a number of best practices that can help businesses accelerate product development and bring new ideas to market faster.
Learn about the workstream about great products:
project & tools, performance, decision making, vision, hygiene and staff.
Learn how the intersection of art and design can be used to explore visions of future worlds across mediums and in the emerging web3 space. Showcasing works done using a collection of tools, such as art, technology, film, UX design, law, theatre, startups, innovation, VR story design, game design, social change and sustainability.
Anna Reeves
A.Ray is an interdisciplinary artist, and storymaker with a passion for future world building. She developed her creative skills studying at the Victorian College of the Arts and working for several years as a theatre performer, writer and actor, co-devising works with artist collectives and experimental theatre companies. She has also had a 15 year career in law and advocacy, having worked as a US campaign director for a worldwide anti-poverty campaign with Global Citizen. She has a Bachelor of Arts and Law / Graduate Diploma in Legal Practice from the Australian National University and studied Dramatic Arts at the Victorian College of the Arts.
Ace Salama
Interdisciplinary artist & designer, Ace Salama draws on his experience as a creative technologist, creative director, filmmaker and growing up as an Australian migrant to fuel his passion for storytelling. He is a two time Directors Guild Award Nominee and AIMIA Award winner for his work in innovative storytelling. He holds a Master’s of Design from UNSW College of Fine Art.
Understand the value of diversity and diverse perspectives in the design process. Learn to use several tools that will encourage you to facilitate intersectional conversations within their teams, and create strategies for working across cultures. You will also learn about the leading topic of restorative design, which are guidelines for design practice that have been influenced by restorative justice. These principles aim to create teams and environments where people from diverse backgrounds and cultures can collaborate and thrive.
Lesley-Ann Noel is an Assistant Professor in the Dept. of Design Studies at North Carolina State University. Lesley-Ann practices design through emancipatory, critical, and anti-hegemonic lenses, focusing on equity, social justice, and the experiences of people who are often excluded from design research. She also attempts to promote greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio e.g. through The Designer’s Critical Alphabet.
Design Operations maintain the structures the teams are operating within. As any organisation scales, the operations of that organisation grow, as well. If you don’t have people focussed on operations, those operational responsibilities become the responsibilities of the leadership particularly. Design ops is responsible for managing the systems, practices and processes so that the designers can focus on delivering their unique value.
Design is a strategic asset and is key in managing complexity of the entire business (ecosystem, products, users and related stakeholders), as well as a tool to create new opportunities and value propositions. Learn about how to prove value of design using metrics and watch case studies to help you be more innovative from mindset to products, helping you build your capability aiming for maneuverability over speed.
Partner and Head of Design at XP inc. Emiliano is a dynamic Designer with extensive experience in creative direction, concept development, UX design, and user research.
Emiliano is a Red Dot Design Award winner for Communication Design in 2009. His clients have included outstanding global brands such as Nokia, Telefonica, LG Electronics, Gazprom Media as well as design icons such as Gucci and Artek.
Are you thinking big enough about your career paths? Explore possibilities for a design career in a non-linear path. Learn about design maturity and how we are now at the brink of a major explosion of its boundaries. Speculate and design your future career path.
Founder and Chief Design Officer of ECHOS, a desirable futures lab, and Echos – School – a school that puts innovation in practice. For more than 10 years, Juliana has worked to develop an innovation ecosystem in APAC and Brazil, to foster the power of design for desirable futures.
Juliana was responsible for creating the first Google News Initiative Design Accelerator in 2019 in the Asia Pacific, and later designed and implemented the GNI Startups Labs APAC and Brazil, accelerating more than 55 organisations.
Q: Can I pay for the Design Leadership Program on an installment plan?
A: Unfortunately at the moment we are only accepting payment in full.
Q: Are there discounts for teams?
A: Absolutely! We offer a progressive discount when enrolling with a team. We have had many teams go through our courses together with great success. For more information, send an email to designisleadership@echos.cc
Q: Why should I invest in the Design Leadership Program?
A: From the business perspective, the Design Leadership Program was designed to help the participants be able to bring more value to the business they lead by taking more strategic decisions, as well as bringing design to these strategic decisions. The participant will be also able to manage and grow teams, and help them perform better, enhance the quality of the design in the business, and operations, and evolve the design maturity within the organization. The program also aims to equip the participants to strengthen the organization business model, bring more diversity, ethic, innovation to the design practice as a consequence.
On a personal level, the Design Leadership Program was created to help designers become more confident in their practice and leadership, more experience in facilitating teams, managing teams and giving feedback. The program aims to guide the participant in how to develop diverse teams, articulate the value of design to their internal team and key stakeholders. The Design Leadership Program is a whole leadership training, going through facilitation and articulation of design as a strategic asset.
Q: What are the learning outcomes can I expect after the end of the Design Leadership Program?
A:The learning outcomes we expect to be acquired after the completion of the program are:
– creating a future strategic vision for your company or product
– leading and growing design teams
– pushing creativity and innovation boundaries
– setting up a team practice and culture
– measuring the value of design
– shaping your organization through design ops
– creating better digital products
– articulating the value of design and navigating the C-suite
Q: What is the difference between Masterclass only and Full tickets?
A: What does the Masterclass only ticket offer:
The Masterclass only ticket offers access to the 10 masterclasses only, excluding the regional hands-on workshops. All masterclasses happen live, and you also have access to the echos online platform for 3 months where you can watch the recorded classes and surf other materials supporting the experience. With this ticket you become part of the Echos community on Slack where we deepen the exchanges that happen in the live meetings.
What does the Full ticket offer:
The Full ticket corresponds to the complete program, it combines the masterclasses, which are the inspirational aspect of the program, with practical exercises brought in the workshops, it includes 10 masterclasses and 10 regional workshops. All masterclasses happen live, and you also have access to the echos online platform for 6 months where you can watch the recorded classes and surf other materials supporting the experience. You also become part of the Echos community on Slack where we deepen the exchanges that happen in the live meetings.
Q: Will we have direct contact to the experience facilitator?
A: Yes, all program experiences happen live and synchronous which allow direct contact with the workshop facilitator, or masterclass speakers.
Q: What is the weekly time commitment?
A: Masterclass only track: 2 hours a week for the masterclasses.
Full track: 4 to 5 hours a week for masterclasses + workshops.
Q: How long do the meetings last?
A: Masterclasses: between 90 and 120 minutes long.
Regional Workshops: 120 minutes
Q: How is the interaction? Is there exchange among peers?
A: During the masterclasses there are designated moments for peers to interact, either among themselves, or with the global masterclass speaker, through questions and answers.
The majority of the interaction between participants happens during the regional workshops. These workshops are 100% based in exchange. Almost all of them happen in groups of 2 or 3 people. Echos also allocates reflection moments, which are extremely important. These reflection moments can happen individually or in groups or pairs.
Q: What will happen if I miss a class?
A: All sessions are held live, but don’t worry as all classes will be recorded and easily accessible on echos online platform for you to catch up later. We strongly recommend that you watch the missed masterclass sessions prior to attending the workshop for a better understanding and applicability of the concepts, even if it is not mandatory.
Q: Which ticket gives me a certificate of completion? And which ticket corresponds to the program in full?
A: All tickets offer a participation certificate. But only the Full ticket is eligible for the certificate of the complete program, which comprises all 10 masterclasses and 10 regional workshops.
Q: Where will I be able to access the program materials during the journey?
A: The content will be available at Echos online platform, where we share videos, activities, support materials and other information. Each participant has a profile where you will be able to manage the content and the journey evolution.
Q: Will I be able to access the program materials after the journey?
A: Masterclass only Ticket: you will be able to access the content on the same platform for 3 months after the end of the course.
Full Ticket: you will be able to access the content on the same platform for 6 months after the end of the course.
After this time frame your access will expire and you no longer be able to access the content. You will only have access to the content you already downloaded, the slides. It isn’t possible to download the video content.
Q: Can I download the content?
A: We will share different content for you to be inspired, to explore and jump in the design leadership world. Some of these materials will be available for download, some to be experienced only on the platform.
Q: How is the program structured?
A: The program happens in two allocated moments every week. On Mondays the class time can fluctuate depending on the week (only one class for the whole group), and on Wednesdays always on the same local time (one workshop per region, respecting the timezone).
Q: Is it okay for me to enroll on that track if I can’t make the live sessions?
A: For you to receive the certificate of completion of the program Echos will be considering both live attendance and asynchronous attendance, so you can navigate in the best way that fits your work and personal schedule.
Please feel free to reach us out at designisleadership@echos.cc
Or just send us a message using the form below and we will be sure to get back to you as soon as possible.
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