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SEASON 4

Gain global perspective, move to the new design paradigm and create a ripple effect in your design leadership.

emiliano-chinchelli
eric-quint
ezio-manzini-hero
helen-armstrong
juliana-proserpio
leslie-ann
marc-stickdorn
michel-ferreira
nat-franzon
pupul-bisht
renato-paixao
stephan-willemse
yan-grinshtein

Starting

9th September 2024

10-week

Program

Mondays Wednesdays

&

Why Design Leadership?

Design Leadership is a hands-on program designed to enhance your skills and cultivate a global perspective on how to create ripple effects in your design practice as an innovation leader.

Design has transcended its traditional paradigms to become an indispensable strategic asset within forward-thinking and digitally-driven organizations.

Design Leadership Program is more than a training, it’s a journey toward elevating design’s influence throughout your organization, and establishing your manifested desirable design leadership. Explore the potential of design to drive cultural transformation, refine your approach to building design teams, and master the art of leading exceptional products and services.

Meet the Speakers

Our speakers are design and innovation leaders around the world who will transform your design perspective and reshape your career trajectory.

10-Week Program

A once in a lifetime experience for design and innovation leaders that will change your design paradigm and career trajectory.

Starting on September 9th 2024, the Design Leadership program runs live and online over the course of 10 weeks.

Gain global perspective on the strategies innovation leaders employ 
to foster clarity, champion design within their organizations, harness their teams’ full potential, and navigate projects to successful fruition until the last mile of design. This transformative experience offers profound insights, empowering you to steer cultural shifts, optimize team dynamics, and guide exceptional product and service outcomes.

Design Leadership

The Design Leader

Week 01

Design for the ecological transition

WEEK 1

Design for the ecological transition

Start by embracing your individual journey, transcending the old design paradigm and transitioning into a reality of proximity between people and their environment, and care for the web of life we ​​are all a part of.

Week 02

Customer Journey Management

WEEK 2

Customer Journey Management

Navigate a transformative journey from Service Design to Customer Journey Management, excelling until the last mile of design within products and services.

Week 03

Design in the
C-suite

WEEK 3

Design in the C-suite

Start by laying a foundation for design and how to navigate the dynamics of the C-suite to maximize the value and impact of design within your organization.

Week 04

Facilitation is a Leadership Skill

WEEK 4

Facilitation is a
Leadership Skill

Explore the realm of teams this week, where facilitation emerges as a leadership skill to shape and manage design teams.

Week 05

High Value
Solutions

WEEK 5

High Value Solutions

One more step in the realm of products and services, with a focus on leading digital products to excel until the last mile of design.

Week 06

Articulating the Value of Design in Business

WEEK 6

Articulating the Value of Design in Business

One more step into the realm of ecosystems, explore design metrics as a way to articulate the value of design within your organization.

Week 07

Designing
Tomorrow

WEEK 7

Designing Tomorrow

Final step in the realm of ecosystems, crafting a more desirable future, a call to action to empower individuals and societies to transcend current systems.

Week 08

Talking Back to Machines

WEEK 8

Talking Back to Machines

Final step in the realm of products and services, a plunge into the depths of AI, exploring design's intentional role in envisioning a technologically equitable and more inclusive future.

Week 09

Design Social
Change

WEEK 9

Design Social Change

One more step in the realm of teams, take a crucial step, placing emphasis on self-awareness to craft designs that shape impactful and equitable futures. Acquire the skills to wield design tools effectively in socially relevant projects, contributing to the realization of a fair and just society.

Week 10

Paths for
Design Leaders

WEEK 10

Paths for Design Leaders

Last step of the program and a dip dive into your individual journey, exploring possibilities and establishing your manifested design leadership.
Download The Syllabus to Gain Deeper Insights or Enroll Now
Step into the C-suite, elevate your influence across your organization, measure and showcase design outcomes, and efficiently orchestrate design teams.
Be up to date with the new design paradigm, gain global perspective 
and get ready to navigate the ripple effects of your leadership.
Participants’ Experience:
10 Masterclasses, 10 Workshops,

1 Global Network of Innovation Leaders
10 Masterclasses
Starting Sept 9th 2024
Mondays

Online Sessions in English

10 masterclasses with subject matter experts.

Gain global perspective by learning 
from the most renowned leaders in the innovation and design industry. Uncover different practices to refine your leadership approach.


Masterclasses are 2-hour online live sessions. Masterclasses happen live 
and are recorded for your convenience.

Masterclasses will be held on Mondays at 7PM Sao Paulo time.

10 Workshops
Starting Sept 11th 2024
Wednesdays

Online Sessions in English

10 hands-on workshops with globally renowned design leaders.

Connect with your peers one on one, explore your network, expand your executive toolkit and practice 
your design leadership.


Workshops are 2.5-hour online live sessions. Workshops happen live and are recorded for your convenience. 



Workshops will be held on Wednesdays at 7PM Sao Paulo time.

3:00 PM San Francisco | 6:00 PM New York | 7:00 PM São Paulo | 12:00 PM Berlin | 8:00 AM Sydney (Thursday)

1 Global Network of Innovation Leaders

Join Echos Design Leadership Slack community and connect with Innovation Leaders worldwide

Be part of an exclusive global innovation leaders community.

Share, learn, ask questions, exchange experiences and get creative 
with your peers.

With 280+ Alumni, Echos Design Leadership Slack community is a great 
way to connect and discuss throughout the program at any time.

Participant’s Journey

Masterclass

Workshop

Masterclass

Sept 9th 2024, Monday

Marc Stickdorn

Customer Journey Management

The new paradigm of service design is Customer Journey Management. Learn about how operationalizing Journey Maps helps you to create a hierarchy of nested journey maps of different zoom levels, link projects, and research data into this repository to keep them accessible across the organization, link steps and journeys with live data to use your repository as a dashboard for CX / EX, and finally use your journey hierarchy as an information system for customer and employee pain points, needs, projects, KPIs, research data, etc. to improve customer-centric decision-making in organizations.

12:00 PM San Francisco l 3:00 PM New York City l 4:00 PM São Paulo l 9:00 PM Berlin l 5:00 AM Sydney (Tuesday)

Workshop

Sept 11th 2024, Wednesday

Maressa Bessa

Service Design is 
The New Management​

Service Design is The New Management
Navigate a transformative journey within products and services, excelling until the last mile of design.

3:00 PM San Francisco l 6:00 PM New York City l 7:00 PM São Paulo l 12:00 AM Berlin l 8:00 AM Sydney (Tuesday)

Program
Outcomes

Echos Design Leadership Program is designed to enhance your skills and help 
you gain a global perspective for creating ripple effects in your design practice as an innovation leader. This 10-week journey will help you elevate design's influence across your organization, establishing your impactful, desirable design leadership.

Shaping and Managing Design Teams

Facilitation | Design Culture

One of the 4 essential pillars of Design Leadership is your relationship with teams. The process of shaping and managing design teams requires your facilitation skill as well as your vision to help build a design culture.

Two out of the 10 weeks will be designated to diving into facilitation and how it can be used as a leadership tool, as well as a paradigm shift into 
a more ethical and diverse practice.

Enroll Now and Navigate

the New Design Paradigm

Full Course

Receive full access to
10 Masterclasses and 10 Workshops

  • Join live or Watch the recordings
  • 6 months access to Echos online platform
  • Access to Global Community
  • Design Leadership Certificate

Masterclass Only

Receive access to
10 Masterclasses

  • Join live or Watch the recordings
  • 3 months access to Echos online platform
  • Access to Global Community
  • Design Leadership Certificate
Enroll your
Team
Take your team to the next level with Echos Design Leadership Program.
Discover our discounted pricing for corporate groups.
Testimonials
from our Design Leadership Alumni
rosie
“I'm really loving the course - the content has been super-inspiring and very practical and applicable - and very well delivered. I'm learning lots and have been applying quite a bit in my work Thank you so much for delivering such a brilliant course that covers literally EVERYTHING! / I feel as if I now have the most brilliant toolkit to realise my potential as a design leader. And I'm super energised for my next steps :)”
Rosie Walker-Jones
Product Design Lead at Kaluza
Rafal
“Often times these programs are all theory. I was able to gain practical knowledge which I'm able to apply in my job. I wasn't able to join some of the session in person so I'm thankful to have the recordings on hand. So many great insights! I was able to take what I learned and apply it the next day.”
Rafal Czapski
Senior Manager & Product Designer at AdvisorEngine
Lara
“Have really loved so much of the content and process. It has given me time to think about my craft and how to present and embed that as part of the organisation. There have been some stand out presenters and the quality of the course is high.”
LARA SUMMERS
Manager & Service Experience 
at University of Newcastle
Yan
“Absolutely brilliant. I loved every single moment on it. 
Very engaging. A lot of ‘Aha!’ moments.”
Yan Grinshtein
Head of Design at Augment AI
Alexander
“All of the speakers gave awesome speeches and share a ton of useful and insightful informations.”
Alexander Costa
UI Dev at CESAR
Meet the Speakers
from past seasons

Still Undecided?

Unlock Inspiration Through our Free Webinars

A series of firesessions with global innovation and design leaders who create ripple effects with their design leadership.

Learn more with our Design Leadership eBook

Essential reading for both seasoned professionals and designers who are new or aspiring leaders.

This eBook will provide you with an overview of the position and responsibilities of innovation leaders, and offer you practical tips from global leaders.

Need help getting your organization and team excited to innovate through Design?

Learn how to leverage on design leadership for scaling up, becoming more innovative and designing a more robust internal structure to remain relevant through uncertain times.


Learn about the arguments you can present to your leader about the value of Echos Design Leadership Program and how this journey can help your company master the art of leading through innovation.

Explore and Learn the Journeys of Design

A compiled version of a few sessions Echos and ADPList put together to inspire designers to move from creating beautiful things to creating cultures and taking a seat on strategic places in companies and what skills designers need to become an innovation leader.

Get Design Leadership insights from ADPList Mentors

Mentors from diverse professional and academic backgrounds came together to answer current and relevant questions about Design Leadership. Design Leadership Insights from ADPList Mentors eBook is a quick-to-access pocket book of inspirations on how to get your organization and team excited to innovate through design.

Enroll Now
and Navigate
The New Design Paradigm
Take your team and your practice to the next level with Echos Design Leadership Program. Discover our discounted pricing for corporate groups.
Participants Come from
Great Companies

Q: Can I pay for the Design Leadership Program on an installment plan?
A: Unfortunately at the moment we are only accepting payment in full.

Q: Are there discounts for teams?
A: Absolutely! We offer a progressive discount when enrolling a corporate team, starting at 3 people. We have had many teams go through our courses together with great success.

For more information, send us an email to designisleadership@echos.cc or check the Employer Guide material at link.

BRAZIL ONLY

P: Quais são as condições de pagamento?
R: A Echos oferece algumas opções de pagamento. Você pode optar por pagar no boleto ou no PIX, ambas opções oferecem 10% de desconto. Outra opção é comprar direto pelo site da Echos usando seu cartão de crédito, parcelando em até 6x. Caso queira comprar por cartão de crédito com parcelamento em mais de 6x, a Echos criará um link através da plataforma Pagar-me, para pagamentos em até 12x. Escreva para nossa equipe e poderemos compartilhar mais detalhes: designisleadership@echos.cc

Q: Why should I invest in the Design Leadership Program?
A: From the business perspective, the Design Leadership Program was designed to help participants be able to bring more value to the business they lead by taking more strategic decisions through the lenses of design. The participant will be also able to manage and grow teams, and help them perform better, enhance the quality of the design in the business, and operations, and evolve the design maturity within the organization. The program also aims to equip the participants to strengthen the organization business model, and bring more diversity, ethic, innovation to the design practice.

On a personal level, the Design Leadership Program was created to help designers become more confident in their practice and leadership and more experienced in facilitating and managing teams. The program aims to guide the participant in how to develop diverse teams, articulate the value of design to their internal team and key stakeholders. The Design Leadership Program is a leadership training, going through facilitation and articulation of design as a strategic asset.

Q: What are the learning outcomes I can expect after the end of the Design Leadership Program?
A: The learning outcomes we expect to be acquired after the completion of the program are:

– creating a future strategic vision for your company or product
– leading and growing design teams
– pushing creativity and innovation boundaries
– setting up a team practice and culture
– measuring the value of design
– shaping your organization through design ops
– creating better digital products
– articulating the value of design and navigating the C-suite

Q: What is the difference between Masterclass Only and Full tickets?
A: What does the track ‘Masterclass Only’ offer:
The Masterclass Only track offers access to the 10 masterclasses only, excluding the workshops. All masterclasses happen live, and you also have access to the echos online platform for 3 months, where you can watch the recorded classes and surf other materials supporting the experience. With this ticket you become part of the Echos Design Leadership community on Slack where we deepen the exchanges that happen in the live meetings.

What does the track ‘Full’ offer:
The Full track corresponds to the complete program, it combines the masterclasses, which are the inspirational aspect of the program, with practical exercises brought in the workshops, it includes 10 masterclasses and 10 workshops. All masterclasses happen live, and you also have access to the echos online platform for 6 months, where you can watch the recorded classes and surf other materials supporting the experience. You also become part of the Echos Design Leadership community on Slack where we deepen the exchanges that happen in the live meetings.

Q: Will we have direct contact to the experience facilitator?
A: Yes, all program experiences happen live, synchronous and remote, which allow direct contact with the workshop facilitator, or masterclass speakers.

Q: What is the weekly time commitment?
A: Masterclass Only: 2 hours a week for the masterclasses.
Full: 4 to 5 hours a week. 2 hours for masterclasses + 2.5 hours for workshops.

Q: How long do the meetings last?
A: Masterclasses: between 90 and 120 minutes.
Workshops: between 150 and 180 minutes.

Q: How is the interaction? Is there exchange among peers?
A: During the masterclasses there are designated moments for peers to interact with the global masterclass speaker through questions and answers.
The majority of the interaction between participants happens during the workshops. These workshops are 100% based in exchange. Almost all of them happen in groups of 2 or 3 people. Echos also allocates reflection moments, which are extremely important. These reflection moments can happen individually or in groups or pairs.

Q: What will happen if I miss a class?
A: All sessions are held live, but don’t worry as all classes will be recorded and easily accessible on echos online platform for you to catch up later. We strongly recommend that you watch the missed masterclass sessions prior to attending the workshop for a better understanding and applicability of the concepts, even if it is not mandatory.

Q: Which track gives me a certificate of completion? And which track corresponds to the program in full?
A: All tracks offer a participation certificate. The Full track corresponds to the complete program.

Q: Where will I be able to access the program materials during the journey?

A: The content will be available at Echos online platform, where we share videos, activities, support materials and other information. Each participant has a profile where you will be able to manage the content and the journey evolution. Parallel conversations started by Echos and participants also happen on Echos Design Leadership community on Slack.

Q: Will I be able to access the program materials after the journey?
A:For Masterclass Only you will be able to access the content on the same platform for 3 months after the end of the course.
For Full you will be able to access the content on the same platform for 6 months after the end of the course.
After this time frame your access will expire and you no longer be able to access the content. You will only have access to the content you already downloaded. It isn’t possible to download any video content.

Q: Can I download the content?
A:We will share different content for you to be inspired, to explore and jump in the design leadership world. Some of these materials will be available for download, some to be experienced only on the platform.

Q: How is the program structured?
A:The program happens in two allocated moments every week. On Mondays and on Wednesdays always at the same time (only one class for the whole group).

Q: Is it okay for me to enroll if I can’t make the live sessions?
A:For you to receive the certificate of completion of the program Echos will be considering both live attendance and asynchronous attendance, so you can navigate in the best way that fits your work and personal schedule.

Contact
The Echos Team

Please feel free to reach us out at designisleadership@echos.cc

Or just send us a message using this form and we will be sure to get back to you as soon as possible.

Echos is a desirable futures lab driven by design.

Design is the new leadership. It offers a comprehensive and practical approach to innovation and is a pivotal contributor to successful organizations.

Instead of predicting the future, we speculate, design and help activate desirable strategic futures. Our approach combines the best business strategies, futurism and emerging technologies with the best human-centred design from an ethical and inclusive perspective when building new possibilities for the future.

We use technology to bridge the digital and physical worlds to provide unique and seamless interactive experiences for the user.

Echos offers a complete response to the field of innovation and design. In the lab, we partner with different industries and organizations to foster innovation, transform realities and design human-centred products and services. At Echos School, we teach innovation and design in practice, shaping the next innovators and helping leaders to excel.

Welcome to Echos, and help us create a desirable and diverse future for all.

We are part of the Global Design Thinking Alliance, certified for our Design Thinking research and execution.