Every time that a company designs a new product, service or experience, it becomes crucial to redesign its business model.
Inspired on IDEO
Just thinking in terms of business plans has become obsolete. A business plan only makes sense when the business is already running.
The Business Design program is based on the principle that each part of business is a hypothesis that can be prototyped and enhanced after testing. Therefore, the approach allows for the evolution of the business to take place in an interactive way, from its initial concept to its launching.
It is an emergent discipline that requires the combination of mindsets, methods, and abilities that will enable your ideas to develop into business in a systematic way.
The Experience
The Business Design program is based on a customer-oriented approach that enables the process of business development through experimentation. Therefore, this program empowers participants to think creatively and to challenge the status quo of business, identifying existing opportunities.
During the course, participants will be challenged to develop a business project considering a real market problem, allowing them to learn the theory and the tools through a hands-on approach.
When combined with traditional corporate strategies, the business design program becomes a powerful mindset for the development of businesses.
What you will learn
To identify opportunities of business through an approach based on experimentation;
To explore your creative potential in order to generate innovative businesses;
To accelerate innovation when developing business using design principles;
To learn by doing how to build a new business model;
To produce an MVP (Minimum Viable Product).
How you will feel
Motivated to experience original forms to generate value;
Better able to identify hidden opportunities in the market;
Confident to apply an iterative process to build innovation;
Empowered to build a new business model based on experimentation.
Tools
Business Model Canvas;
Value Proposition Canvas;
Lean Model;
Stakeholders Map;
Value Curve Model;
Lean Experiment Canvas;
Customer Development Process;
Channel Cards (Growth Hacking);
Empathy Map.
Who should attend
Entrepreneurs and business owners that desire to build innovative businesses;
Executives and professionals that aim to develop innovation processes in order to create new business opportunities;
Startup accelerators and incubators that seek to train their entrepreneurs;
Organizations that are looking for a new approach for innovation and entrepreneurship.
Cities
SYD
Sydney
@The Porter
Ground floor (just behind the lift)
1st O’Connell St, Sydney
As an innovation expert and entrepreneur, Ruffo is a founding partner of various initiatives.
The best known of these is Echos in Brazil, an innovation lab that aims to create a social value in the country through business and innovation. Offering through its business units: School of Design Thinking – a school that puts innovation in practice, and Design Echos – innovation consultancy that creates projects that impact a wide range of sectors and companies.
He is a consultant and speaker on topics like innovation, entrepreneurship, business design, and growth hacking. Specialist in Entrepreneurship and Innovation, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking by HPI – d.school in Germany.
Juliana Proserpio
Facilitator
Juliana is the co-founder of Echos, an Innovation Lab, that is the mother company to the School of Design Thinking – a school that puts innovation in practice – and Echos Innovation Projects – a consultancy for service, business and systemic design. Over the last seven years, Juliana has worked to develop an innovation ecosystem in Australia and Brazil to foster the design of desirable futures and design thinking.
She has more than 10.000 hours working closely with clients on facilitation design, leading a diverse range of projects in industries such as healthcare, finance, education, retail, technology and consumer goods.
Juliana speaks on the power of design to create desirable futures. She spoke at events such as the Global Innovation Summit in San Jose, California, TEDxMaua in Sao Paulo, Brazil, What Design Can Do and the Sydney Design Festival. Juliana has been a judge at the first William Drenttel Award for Excellence in Design since 2015.
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Echos School of Design Thinking - Terms and Conditions
General
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Privacy Policy and Your Personal Information
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Definitions
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Echos School of Design ThinkingPrivacy Policy
This is the policy of Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, or our or we) for dealing with your personal information (Privacy Policy).
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
name;
residential or business address;
email address;
post code;
financial and payment information;
gender;
age and date of birth;
signature;
telephone number;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
Security
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
Links
Links from our Online Platforms to third party websites that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of websites that are not covered by this Privacy Policy. Third party websites should have their own privacy and security policies which we encourage you to read before supplying any personal information to them.
Direct Marketing
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: contact@echos.ccCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
Complaints
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
