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Learn new ways of thinking and
creating desirable futures

online modules
hours of content
students in the network
next cohorts

Sep 08th to 29th

Tuesday and Thursdays, 09am to 12pm (AEST)
Monday and Wednesday, 07pm to 10 pm (NY)

about the

Leadership means increasingly navigating uncertainties and helping create strategic and future views for the next 5, 10, 25 or 50 years. Design Futures is a strategic and practical course, where you will learn how to create views of future and strategic paths for your business through technological, economic emergencies, and the behavioural perspective of society. You will exercise the creation of desirable futures (and avoid undesirable ones), with the aim of designing a possible and at the same time positive, inclusive and strategic reality for corporations, governmental bodies, small enterprises and civil society.

do you prefer to predict or design the future?

We are living in the most disruptive time of our era. All we thought was the status quo entered into a state of suspension. In 2020, because of the pandemic, society changed behaviours, the organisations had to completely transform their mentality and work practices, and the governments had to interfere in private life to ensure the health of their citizens. According to UNESCO, knowledge and literacy about futures is an essential competence for the 21st century, and we agree on that. Designing futures can be one of the most important skills in 2021. Thinking about your product, service, organisation and policy from NOW ON, based on what is emerging, since we are at this liminal moment now, is crucial for executives, leaders and managers, as well as for designers and creatives.

Our approach combines the best of business strategies, futurism and emerging technologies with the best of human-centred design, from an ethical and inclusive perspective when building new possibilities for the future.

build strategic, desirable futures for your company, segment or community

Learn the approach of Forecasting and Backcasting and how to implement it in different contexts

understand the mapping of Weak Signs and Exponential Technologies

Apply the concepts and tools used for creating future scenarios

your vision

Enhance your perception of the various layers we are inserted in and define paths to design a sustainable future


Learn more about tools to work in a virtual environment and build collaboratively the desirable futures

course content

Learn the global context in which futurology and design futures emerged and why in this current context it is essential that companies become protagonists in the creation of desirable futures. In this module, we will get to know each other, dive into the tools used for remote work and talk about how design has contributed to make organisations more innovative.

Learn the stages of designing scenarios in different contexts through case studies and structured research of the necessary steps.
We will discuss social values and standards that have shaped themselves throughout history and realise that this ever-changing vision influences directly in the possible and desirable scenarios.

We will prototype Desirable Futures through the creation of scenarios and how they express themselves in the process of prototyping futures. In this module, we will also work on Behavioural Economics and how this area involves directly in prospecting desired scenarios.

Learn how to map weak signs and create pre-trends. Weak signs and exponential technologies are the emerging bases of the process that impacts and influences all the layers of our society. We will research and translate possible weak signs into real contexts that apply to business challenges and public policies. We will share and discuss technologies and future trends aligned with Moore’s Law. We will share the conceptualisation of these technologies and the relevance of this mapping so that we can stand out in the contexts we are inserted in.

We will speculate about the various possibilities for the future. We cannot predict futures, so it is necessary to create and test possible, plausible, desirable and undesirable futures so that we have the possibility to create an intentional path and still be ready if the future unfolds in an undesirable way.

Learn the use of some tools in the creation of futures such as Future Wheel and Design Fiction. We will work on critical sense and how to use it in our current context from the creation of futuristic narratives.

Learn about the backcasting and structuring process to implement it in several economic, political, social and environmental contexts. We will practice bringing real contexts and implementation possibilities in the different sectors that you work on.

learn more about the facilitators

Ricardo Ruffo

Echos CEO & Founder

Juliana Proserpio

Echos Chief Design Officer & Founder

$1,500 AUD
next cohorts

Sep 08th to 29th

Tuesday and Thursdays, 09am to 12pm (AEST)
Monday and Wednesday, 07pm to 10 pm (NY)

other programs

Design Thinking Online

$390 AUD

Facilitation Design

$1,500 AUD

Design Thinking Experience

$1,500 AUD
A Echos

Echos Innovation Lab is a pioneer in teaching and consulting for innovation and Design Thinking headquartered in Sao Paulo, Brazil.

We’re currently the only Latin American organisation recognised by the GDTA – Global Design Thinking Alliance as well as a Google News Initiative Asia Pacific partner. We believe in the power of Design to transform realities and build desirable futures.

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