16 Oct 2018

Caring Matters (And Your Customer Knows It)

At Echos, we say it constantly that services must be memorable, incredible experiences to customers. However, business owners, entrepreneurs and managers will tell you that keeping up with everything regarding customer satisfaction can be challenging. Creating and managing relevant, desirable and valuable services is possible, of course, but not without its hurdles. Every service has […]

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16 Oct 2018

Communication Design: Why Brands Like PepsiCo Do It

Communication is the instrument that connects and creates relationships between people, businesses and society. When communication and design unite forces, communication design becomes a tool that helps brands spread their messages in the way that will work best for them. The Communications Field Today Although the Communications field is a traditional part of society, its […]

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09 Oct 2018

Echos Project: IRIS, Female Freedom

The IRIS Project is an initiative founded by designer and Echos co-founder, Juliana Proserpio, that aims to build a desirable future in which gender equality and female freedom are realities. The Project IRIS objective is to create a desirable future in which female freedom exists by fomenting gender equality on the streets, in people’s homes, […]

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09 Oct 2018

The Power Of Connection: Empathy In Business

One of the things we always hear from people is that they are extremely comfortable talking to people they know well, but whenever they are in the presence of a stranger, particularly if that person is someone who they consider important, they do not know how to act. A way not to be left to […]

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02 Oct 2018

The 5 Dont’s For Innovation In Business

Currently, the desire for innovation is almost a survival instinct amongst companies around the world. However, there are certain things one should never do when trying to innovate in business. Here is a brief list of 5 things you should NOT do when aiming for innovation in business: 1- Fear Failure Image: Ted.com One od […]

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02 Oct 2018

How To Be An Innovative Leader & All That Jazz

It’s no secret that companies have to constantly reinvent themselves to stay relevant in our fast-moving economy, so it should be not surprising that traditional leadership and management models are also becoming obsolete in our evolving society. The authoritarian boss archetype, the one that is feared by all and befriended by none is an idea […]

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25 Sep 2018

Alumni Profile – Mollie Tregillis

Legal is a very traditional and conservative field of work, so combining lawyers and Design Thinking may not be something people would instinctively do. On the other hand, law professionals deal directly with people, regardless of what field they are in. This is why Design Thinking is becoming popular amongst the legal industry, with lawyers […]

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25 Sep 2018

Six Inspiring (And Inspired) Women In Design & Innovation

Like most industries, Design has historically been an industry majorly populated by men. Representation has always been a problem for female professionals, but the year is 2018, and things are changing. More women are – finally – occupying positions of leadership in fields such as technology, innovation and design. In this article, we have selected […]

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18 Sep 2018

Desirable Present: The Decriminalisation Of Love In India

Last week, in a historic decision, the supreme court of India affirmed that “Gay sex is not a crime”, in the new ruling that decriminalised the act of love between people from the same gender and sent the archaic Indian law to the past, where it belongs. India has a population of 1.324 billion people […]

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13 Sep 2018

Rediscovering Play In Adulthood. Yes ADULTS, We’re Talking To You!

The action of playing is known to be an essential part of our lives when we’re developing our brains as kids; what I did not realise is that play is crucial for our development and that humans are supposed to keep playing for their whole lives. Last week, I had the pleasure to watch two […]

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