28 Aug 2017

How to make innovation really happen

Innovation is a form of creating new value. “Value creation in the 20th century was largely defined by the conversion of heuristics to algorithms. It was about taking a fundamental understanding of a ‘mystery” – a heuristic – and driving it to a formula, an algorithm – so that it could be driven to huge […]

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23 Aug 2017

Singularity University: Global Summit 2017

Last week we traveled to San Francisco to attend the Singularity* Summit. *For those who don’t know Singularity, they’re the ones who have been leading the thought and mindset for exponentially. Singularity University in their own words believes that our world has the people, technology, and resources to solve any problem, even humanity’s most urgent, […]

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16 Jul 2017

How to innovate: a guide to build Design Personas

Innovation is one of those concepts that we face everyday in different contexts and cases with many definitions. Most of the time, people and organizations put innovation as a value to be chased or as a final result: “I want to be an innovator”; “I want to have a revolutionary product”. However, if I could […]

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12 Jul 2017

(Why) Entrepreneurs need to learn design thinking

Many things can go wrong when you start your own business. Despite the fact that you already decided to endeavour your idea which is already a huge step ahead, during the venturing process you will need lots of tools and ways to solve different challenges that turn up in your way. Definitely, learning design thinking […]

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21 Jun 2017

Explore Design 2017

At the beginning of this month (June 7, 2017), Canberra witnessed the second edition of Explore Design. The event humbly started last year at the ATO premises and amazingly grew to almost 300 attendees this year at the shiny and amazing at Realm Hotel supported by the Department of Employment.   An energetic contribution and genuine […]

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16 Jun 2017

What happens in a week learning about Design Thinking

A lot of people come to me to ask about what happens in a Design Thinking course. Although it is a theme that is getting very common in our lives, it still is hard to evaluate the real value of learning a new mindset and how design can be a powerful path to generate human-centered […]

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12 Jun 2017

Let’s stop talking about THE design process

Constantly we use terms like mental model or an approach when we talk about learning design thinking, mainly because at Echos we believe that the use of design thinking just as a set of tools is superficial and creates this feeling of one more tool available nowadays. Approach challenges with design thinking go far beyond […]

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06 Jun 2017

David Kelley: From Design to Design Thinking at Stanford and IDEO

Maria Camacho, Swinburne University of Technology, Australia In Conversation David Kelley: From Design to Design Thinking at Stanford and IDEO  David Kelley (figure 1) is the founder of the Stanford d.school—the Hasso Plattner Institute of Design at Stanford University. He is also founder and chairman of IDEO, the renowned global design company. In this conversation […]

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31 May 2017

Governments Need a Design Policy

Design has long gone from tinkering and sketching of auteurs in isolation to a powerful catalyzer of growth. And over the years the private sector has come to terms with the fact that design means business — not a creative break. Today, a host of Fortune 500 companies, including Target, Nike and Apple, are likely […]

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24 Mar 2017

Why Innovation only happens through people?

As a matter of fact, you may have heard about this innovative project or idea that was ready to lead off and nothing happened. There are so many innovations happening inside of organisations and so many ideas that don’t really go through. Since we started Echos in 2011 in Brazil this question kept us thinking […]

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