24 Jun 2019

Desired, A Podcast For Desired Futures

The launch of our new podcast Desired is pretty special; it marks an intention that we set for ourselves about four years ago. Our first episode explores the role and the practice of creativity and design in the government and the education space. Creativity has become more valuable in the past years, especially because of […]

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07 May 2019

Alessandra Araújo: Biomimetics & Business

When was the last time you effectively stopped and observed nature around you? Maybe it was on your last holiday or whilst watching a nature show on National Geographic. What would you think if someone asked you to observe nature as a way to solve a complex challenge you’re facing at work? If this hypothesis […]

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23 Apr 2019

How To Use Creativity To Craft A Good Life

At the beginning of the year, our co-founder, Juliana Proserpio, wrote an article entitled “2019: Design Your Year To Make It The Best“, which was based on the book “Designing Your Life“ by Bill Burnett and Dave Evans. It isn’t the first time our team speaks about using concepts of design thinking to better your […]

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28 Aug 2017

How To Make Innovation Really Happen: 3 Keys For Change

Innovation is a form of creating new value. “Value creation in the 20th century was largely defined by the conversion of heuristics to algorithms. It was about taking a fundamental understanding of a ‘mystery” – a heuristic – and driving it to a formula, an algorithm – so that it could be driven to huge […]

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