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24 Nov 2020

How Bias Move Businesses Away From Their Users

A user-centric approach is a fundamental component of practicing human centred design principles in business. And yet, for many organisations it is a concept that is not fully understood or applied. Unfortunately, most companies fail dramatically in the task of connecting empathically with their users. And the rapid disruptions that businesses are experiencing means having […]

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10 Nov 2020

How To Use The Business Model Canvas

The Business Model Canvas is a visual tool that entrepreneurs or multidisciplinary teams use to quickly define and communicate a new business idea or concept. It is a one-page strategic document that contains nine different key ‘building blocks’ that should be taken into account when developing a new idea. This process was created by Alexander […]

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26 Nov 2019

It's All About Business Design. Here's Why.

Business design is the science of using design principles to create businesses that offer relevant solutions to market and consumer demands. Because it is an approach that speeds up the process of developing products and services that are effective and suited for customer’s real needs, it has become a popular pathway for organisations to remain […]

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