17 Jul 2018

Design Thinking Ideation: The Four Golden Rules

In Design Thinking, ideation is a process in which ideas and concepts are created in order to solve one specific problem at hand. In corporate environments, these would be problems employees and clients are facing daily. For the ideation process to be successful, it is crucial that a variety of people – from different departments, […]

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03 Jul 2018

Can Design Thinking Enhance Digital Marketing?

Digital Marketing seems to be the perfect tool to reach modern target audiences that are demanding, specific, knowledgeable and critical of the products and services they purchase. It reaches people via new technologies and, through online data, allows consumers to be heard, satisfying their needs like never before. In this article, we will draw a […]

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26 Jun 2018

How To Innovate: A Guide On Creating Design Personas

Innovation is one of those concepts with numerous definitions, that we come across on a daily basis in different situations. Many times, people and organisations make innovation into a value that needs to be the final product: “I want to be an innovator”, “I want an innovative product”. However, if I could offer a definition […]

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26 Jun 2018

Student Profile – Julia Anderson

As innovation only happens through people, learning from others is something we swear by here at Ecos. For this issue, we had a chat with Julia Anderson, who is the Manager of Customer Experience and Improvement at Bendigo and Adelaide Bank, based in Adelaide, SA. We first met Julia during an in-house Design Thinking Experience training that we […]

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19 Jun 2018

Fit As A Brain

It’s 7 A.M. and on my way to work I see – as I do every day -, one after another, the members of Sydney’s fitness crowd, an endless line up of committed people who are, weekend or week-day, all muscle, sweat and tears. Australia is one of the world’s most active countries and its […]

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19 Jun 2018

#Humanity: Humans Are Trending

Since the foundation of Echos in 2011, we have been talking so much about putting people at the centre of our decisions that you may, perhaps, even be bored by the thought of listening about the three main principles that sustain Design Thinking and, therefore, I am not going to talk about empathy, collaboration or […]

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05 Jun 2018

Four Hot Tips To First-Time Innovators

Innovation is imminent and necessary to move forward, we all know that. Knowing how to start innovating is a different story. What abilities does one need to possess? What tools does one need to have? In high-pressure professional environments, the pressure to be innovative can be overwhelming and may leave you feeling like you don’t […]

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05 Jun 2018

It Wasn’t Fate, It Was Design

I spent the best part of the last two decades writing about relationships: romantic ones, platonic ones, what I wanted in them, what I got from them, what things they left me only hoping for. Human nature is, by design, one that requires mateship; we weren’t born to live alone and, therefore, we are eternally […]

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29 May 2018

Student Profile – Mathew Churchill

During our courses and in-house training sessions across the country, we have the privilege of coming across various interesting, innovative and inspiring people. For this issue, we chat with Mathew Churchill, who is a copywriter at Bendigo and Adelaide Bank, based in Bendigo, VIC. We first met Mathew when we conducted an in-house Design Thinking […]

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10 May 2018

Inside The Design Thinking Experience Course

Empathy. Collaboration. Experimentation. These are the three main pillars that make Design Thinking stand tall in the art of innovating for companies worldwide. I recently sat through the three-day introductory course offered by Echos called Design Thinking Experience, and I must say that mine was nothing short of mindblowing. Design Thinkers Juliana Proserpio and Ricardo […]

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