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08 Dec 2020

Digital Products Need A Value Proposition And A North Star Vision

Having a vision of what your product is and how it changes the lives of your customers is an often overlooked but critical part of the process of digital product development. It is a step that takes place when a team creates a value proposition. The value a product creates in the world must be […]

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24 Nov 2020

How Bias Move Businesses Away From Their Users

A user-centric approach is a fundamental component of practicing human centred design principles in business. And yet, for many organisations it is a concept that is not fully understood or applied. Unfortunately, most companies fail dramatically in the task of connecting empathically with their users. And the rapid disruptions that businesses are experiencing means having […]

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09 Jul 2019

The Design Thinker Entrepreneur

Entrepreneurship is an art that requires discipline, hard work and good ideas. When starting a business, there are many things can go wrong during the venturing process, and that is why entrepreneurs need tools and ways to solve different challenges in order to become successful in their business ventures. Many organisations that are leaders in […]

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11 Sep 2018

8 Books Entrepreneurs of Desirable Futures Should Read

It’s a fact: being an entrepreneur comes with its challenges. If you are the kind of entrepreneur that envisions to create a different future, these challenges become even harder to conquer. One thing is for sure; information is vital to do well in any business venture you decide to barque on. This is why we […]

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19 Dec 2017

Design Thinking For Beginners: 3/3 – Create the Solution

Design Thinking: Creating a Solution   This is the third article from a series of three. My intention is to help newbies /non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the second part of a project, […]

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19 Dec 2017

Design Thinking For Beginners: 2/3 – Find The Problem

Design Thinking: Finding the Problem   This is the second article from a series of three. My intention is to help newbies/non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the first part of a project, with […]

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12 Jul 2017

(Why) Entrepreneurs need to learn design thinking

Many things can go wrong when you start your own business. Despite the fact that you already decided to endeavour your idea which is already a huge step ahead, during the venturing process you will need lots of tools and ways to solve different challenges that turn up in your way. Definitely, learning design thinking […]

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