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It’s a fact: being an entrepreneur comes with its challenges. If you are the kind of entrepreneur that envisions to create a different future, these challenges become even harder to conquer.

One thing is for sure; information is vital to do well in any business venture you decide to barque on. This is why we created a go-to list of must-read books for the “entrepreneurs of the desirable futures”. Check it out:

1- Abundance: The Future Is Better Than You Think

Could you believe if someone told you that our society is close to a revolution? This book will make you believe it. This is the sort of book that leaves you feeling optimistic about the world.

Written by Peter H. Diamandis and Steven Kotler, it proposes that in the next few decades, services that are now only accessible to a minor part of society will become available to the rest of the world’s population.

2- Leading From The Emerging Future: From Ego-System To Eco-System Economies

In this book, Otto Scharmer and Katrin Kaufer create a debate about the instability of our world: the economy, the environment, the social inequality.

According to the authors, in order to resolve the challenges of the 21st century, one must change their mindset from ego-systemic to eco-systemic. This book opens up a conversation about building a more flexible and conscious economy.

3- Makers: The New Industrial Revolution

This book is all about doing it yourself; an industrial revolution that starts with people making things the way they need them.

Author Chris Anderson, in this book, speaks about the power of inventing and of a generation of “makers” that have the power to innovate and propel the new wave of the global economy.

4- Scaling Up Excellence: Getting to More Without Settling for Less

This book offers a data-based guide on business management. It speaks about a crucial aspect of business: growth in scale. The authors, Robert Sutton and Huggy Rao, bring their personal stories from their lives in the Silicon Valley to exemplify how innovative companies make growth happen using technology.

5- Tribes: We Need You To Lead Us

Seth Godin – this book’s author – is a classical reference in marketing and communications in business.

In this book, Godin touches on the importance of good leaders: what are the challenges to become one, how to lead in challenging times. The book also discusses the behavioural traits of consumers, collaborators, entrepreneurs and people in general. A must-read for entrepreneurs that wish to understand human behaviour better.

6- Start Something That Matters

Blake Mycoskie is founder and CEO of TOMS Shoes, a company that for every pair of shoes sold, gives away another pair of shoes to charity.

In this book, Mycoskie gives valuable tips on the importance of storytelling and simplicity. It is a hard task to read this book and not feel inspired.

7- Hooked: How To Build Habit-Forming Products

What makes some products so much more interesting than others? In this book, Nir Eyal explains how to create a truly disruptive product, that will gain the customer’s attention. The book is comprehensive and gives readers four steps to creating products people will fall in love with and not be able to live without.

8- Thinking, Fast And Slow

Daniel Kahneman is an economy Nobel Prize winner.

In this book, he speaks on how humans are not entirely rational in their consuming behaviour and hoe entrepreneurs need to know how to “read people’s minds” when creating solutions to problems in the form of products and services.

*This article was translated, adapted and edited by Rani Ghazzaoui Luke.

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Designing Desirable Futures.

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