It is a well-known fact that, at Echos, we believe that everyone is creative. Despite popular belief, creativity isn’t something that only people that work in the creative field have access to; human beings are inherently creative; it is part of our “survival kit”. Like anything else, creativity is something that you get better at by practising.

Many people have what we call “creative phobia”, which means that they would love to be more creative, but they feel like they aren’t cut out for the job. We believe that they are wrong. With the right mindset and tools, everyone can feel empowered to unleash their inner creative.

The below podcast showcases just that. In it, Brendan Boyle, IDEO partner and founder of the IDEO Play Lab, shares how to bring more playfulness into your work by getting into a creative mindset and generating an abundance of new ideas.

For a deep-dive into creativity and to learn many more tools that will help you and your organisation reach innovation, check out Echos’ 3-day Design Thinking Experience course. 

To learn more about how to empower your creative brain, check out Echos’ course offering.

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