Design Sprint is a practical and tangible way of introducing innovation to business. Created by jake Knapp, during his time at Google, it is is a time-constrained method, divided into five phases that uses Design Thinking to help teams to go deep into a problem and allow them to come out of this immersion with a ready-to-implement solution. In an organisation, Design Sprint acts as an impulse for multidisciplinary interaction, resulting in innovation that starts in the culture.
Google’s model propositions that people from different departments get together for five days to find the best solution for a given challenge the company is facing. Looking at the problem through “design glasses”, these people will prototype and then test their ideas on clients.
“Sounds interesting, but where to start?” you may wonder.
Well, wonder no more. Without further ado, here are the basic Design Sprint steps:
Step 1: Preparation
Set aside five days in your calendar; these days have to be in a roll, not alternated
Participants must be people from different departments that do not work closely together daily. The reason for this is people from different areas bring different insights, and the collective knowledge will be vast and more assertive
All participants must leave phones, laptops and any other responsibility outside of the design sprint room
All participants should study the problem before starting the design sprint process
Interviews should be scheduled in advance before the design sprint process starts
Step 2: During The Sprint
Design Sprint’s logic is based on Design Thinking’s Double Diamond
Double Diamond’s phases are: understanding, observation, point of view, ideation, prototyping, test and iteration
This process will encourage the group to “converge” and “diverge”, which means at some stages of the process, you’ll be coming up with ideas and, at other, you’ll be making choices
The process ends with the final iteration based on feedback from clients, to guarantee the best result
Step 3: The After Match
Design Sprint’s main goal is to structure and validate an idea that has the potential to resolve the company’s problem
At the end of the process, it is important to coordinate and assign tasks for the next steps in implementing the chosen idea
Although Design Sprint was created to create a solution to one specific problem, it also promotes “invisible” benefits to the company’s culture, as it promotes collaboration between people that wouldn’t normally work together
Design Sprint’s collaboration also empowers participants, making them feel capable of resolving complex problems from beginning to end
When used correctly, Design Sprints can create a more experimental organisational culture, with faster results for the company
If you’d like to do a Design Sprint and start an innovation journey in your company, you can check out our in-house course offering as well as download for free our Design Thinking toolkit by clicking here.
If you’d like to see what are the upcoming courses in your region, visit our website.
If you have a special project and would like to use Echos’ consultancy services, you can send us an email.
Echos School of Design Thinking - Terms and Conditions
General
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
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Disclaimer
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Changes to these Terms and Conditions
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Your Obligations
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Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
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General Provisions
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Privacy Policy and Your Personal Information
Refer to the Privacy Policy, which form part of these terms and conditions.
Definitions
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
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Echos School of Design ThinkingPrivacy Policy
This is the policy of Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, or our or we) for dealing with your personal information (Privacy Policy).
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
name;
residential or business address;
email address;
post code;
financial and payment information;
gender;
age and date of birth;
signature;
telephone number;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
Cookies
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
Security
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
Links
Links from our Online Platforms to third party websites that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of websites that are not covered by this Privacy Policy. Third party websites should have their own privacy and security policies which we encourage you to read before supplying any personal information to them.
Direct Marketing
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: contact@echos.ccCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
Complaints
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
