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Look at the images below:

Images: Failed It!: How to turn mistakes into ideas and other advice for successfully screwing up

What do they have in common?

If you guessed that they were all picture failures, you guessed it right. These pictures can be found in the book Failed it: How to turn mistakes Into Ideas and Other Advice for Successfully Screwing Up, by the Dutch artist, designer, curator and photography enthusiast, Erik Kessels.

In the book, Kessels celebrates failure as he thinks getting it wrong is a crucial step in generating innovation: “Because making mistakes, flirting with disaster and pure outright failure is how you get better. Without it, you’re stuck in a zone of mediocrity and “meh”. Sure, you probably won’t be nervous self-conscious and potentially mortifies, but you won’t be admired, either. You’ll be boring.” ― Erik Kessels, Failed It!: How to turn mistakes into ideas and other advice for successfully screwing up.

In 2017, Kessels gave a one hour lecture at the Element Talks conference in Warsaw, and the lecture explores the fact that we live in a society where everything is expected to be perfect – which he argues, is not the greatest starting point for a creative idea.

“I think that as a creative you need to make an idiot out of yourself”, is the statement he opens his lecture with.

To immerse yourself in the world of failure and find out how absolutely messing it up can be good for you and your business, watch Erik Kessels lecture here:

*header image credit: Google

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