When I was a small child, the year 2020 seemed like the actual future to me. I remember thinking I would be so grown up by the year 2000 – I was fourteen – that 2020 wasn’t even really on my radar growing up; it was a date so far removed in the future that I imagined 2020 as the stuff science fiction movies were made of.
Fast forward to thirty-three-year-old me writing this article in the first week of the year 2020 – this is it, guys, we’ve made it to the future. Cars are not flying, and we don’t eat our food in a pill format. Still, unless you have been living under a rock – if you have, no judgement – you know how many unthinkable things have happened in the past decade and that to the 2020 version of ourselves, flying cars and pill-form foods seem way less crazy than dial-up internet. From the many applications of AI and machine learning to Bitcoin and the huge carbon footprint we’ve all collectively created, the human race has accomplished and destroyed so much in the past ten years.
Not surprisingly, the notion that we now live in the future seems commonplace. Fictional shows such as UK Channel 4’s Black Mirror and, most recently, BBC’s Years and Years portray very well our struggle with our humanness and the technological reality we created – so well, in fact, that at times they make us scared about what’s to come in the near future.
Emma Thompson plays UK’s far-right Prime Minister in the dystopian drama Years & Years.
Should we be scared of what’s to come? It’s a question I ask myself every day in self-reflection. We need to look after our planet, its fauna, flora and its people, that’s non-negotiable. I am not so convinced, though, that fear is the best way to do that, and I will explain. As a fearful person myself, this feeling has the power to do one of two things to me: it either makes me run, or it paralyses me. Unfortunately for us, we cannot afford to do either; this is our planet, and we must figure out a solution to the problems we created so that we and the next generations are able to stick around and enjoy everything we invented.
At Echos, we have an ethos: designing desirable futures. If you follow our content platform – Desired, The Blog, Desired, The Newsletter and Desired, The Podcast – you probably already know that. To me, however, the “desirable” part of our ethos is not set in stone. Collectively, we need to decide what it is that we desire for our futures and how might we accomplish that.
Steve Jobs – with all the flaws he had, and everything I didn’t particularly admire about him – was undoubtedly a master inventor, a person with a creative brain that changed the world in many ways. He has a quote that I am quite fond of: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
This year I invite you along on this self-discovery journey, in which we use design to create realities, societies, governments, organisations, services and anything else that belongs within the parameters of our human existence. It is only by assertively designing the realities we wish to be part of, that the future will be kinder to us, our planet and every other being living inside of it.
Rani is a writer and actor based in Sydney, Australia. She is Echos Head of Content & Communications, and the Editor in Chief of The Echos Newsletter.
Before joining Echos, she worked in full-service advertising agencies as a copywriter, moved onto writing for Broadcast Media, and landed on Digital Media, working first as a Digital Producer and later as a Digital Account Manager. Most recently, she was Lead Client Solutions Manager for GumGum Inc, an ad tech company specialised in Artificial Intelligence.
Rani is a highly curious individual that believes creativity and innovation are the most important tools to propel any person or business forward.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
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to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Phone +55 11 3476 2500