Design is a method of mapping out and understanding an organisation’s value in a holistic sense. There are two systemic shifts happening in the world of businesses right now influencing service design. One is that all business activity is occurring online and second is most teams are working remotely. Combine these two variables together and it creates the perfect conditions for creating innovative new services for less cost.
The opportunity for creating or upgrading a business’s services have never been greater with the immense wealth of data and online activity available to them. The nature of digital interactions create data that highlights which processes are providing value and those that are not. When documented properly this data provides insights that are invaluable for service designers. Remote working does not affect or influence a team’s ability to create meaningful insights from the data.
Remote working can also assist with breaking down silos that are beneficial to agile working environments. As teams are changing who they are communicating with as well as how, now is the time to question previous systems that were stopping free flowing interaction. Moving towards an agile working style allows for pivoting when the data coming through supports those decisions. Clear data reporting also helps to create confidence among stakeholders, something that is especially critical during these uncertain times.
Using remote working environments for service design is not a new concept for the team at Echos. Our team has been designing services remotely on global and local projects for years. It is not our ‘new normal’, it is our ‘business as usual’.
How To Create Digital Services Digital services are living projects. Designing for a digital environment is different from an in-person environment due to the rapid feedback loop from users. A team must approach each project in an adaptive way to quickly build the feedback from users back into the service. And find ways to experiment and discover the hidden values in the service before the users. Having a structure in place to capture data is important to stay ahead of what your users desire so you can provide it for them before they ask for it.
What is equally important is the human insights that sit behind the data. Online services are much more human than is traditionally thought. In a digital environment teams can interact closely with their clients. We have learned how powerful this connection is. It is necessary to transform this direct line of communication with your audience into an advantage. We have seen the benefits of collaborating and experimenting with users to improve services. This open channel of communication makes it easier to understand the various relationships between your product and your customer’s lives. It provides insights into what was previously hard to track interactions. Digital is making what was previously invisible, visible.
Go Faster For Less One of the biggest advantages of remote work is that we can design new services faster and spend less money in the process. The technology that allows designers to create successful products exists. We can fail fast to succeed faster because of the speed of data available to us in digital environments. It is faster than anything in the physical world. And this is where digital services provide a huge advantage for businesses, it is fast, low cost and provides high value results.
Ethics And Learning
We are entering a time of extreme opportunity. Old structures in society are breaking down or showing their cracks. As global citizens, we can now design new services that help our fellow humans. Any new service that we design whether it is digital or not has the capacity to create new cultural standards and equality. We have a responsibility to define new fields of ethics and learn as we design new ways to create systems that benefit humanity.
The Time Is Now
The time to start creating ethical, enriching new revenue streams is now. Contact us to discuss how your services can create a world we want to live in. The time to start exploring your options has never been better!
Chico has +20 years of experience in Design and Communication. He has a degree in Industrial Design from Mackenzie University, a postgraduate degree in Strategic Design from Istituto Europeo Di Design and a certificate with honor in Communication and Innovation from California State University of Northridge.
He carried out innovation projects for global brands such as Fiat, Jeep, Samsung, Nivea, Volvo, Walmart, Abbott, Honda and Kelloggs.
He has more than 60 awards at international creativity festivals such as Cannes, D&AD, El Ojo, Wave and One Show. As a highlight,
was shortlisted by Cannes Innovation Lions (maximum innovation award) in 2013, 2014 and 2015, winning in 2014 with
the Fiat Live Store project.
He is also the founder, coordinator and professor of the Digital Creation Direction specialization course at the British School of Creative Arts, linked to the University of Hertfordshire (UK).
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
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to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
Ground Floor, 3 Hickson Road
The Rocks 2010,
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Phone +55 11 3476 2500