After Facebook, LinkedIn and Dropbox all used growth hacking techniques to create business growth in a speedy manner, many other companies across the globe are starting to adopt the technique to see their business prosper.

We believe that Design Thinking values can be applied to growth hacking strategies as a way to foster innovation.

What is Design Thinking?
Design thinking is a human-centred approach to innovation. Design thinking’s three main values are empathy, collaboration and experimentation.

What is Growth Hacking?
Growth hacking is a process of rapid experimentation to find the most effective ways to grow a business. Sean Ellis – who came up with the term in 2010 – said that a growth hacker is “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”

Making Sense of Growth Hacking and Design Thinking Used Together
Just like in Design thinking, growth hacking is also a mindset. The process starts with the funnel, a 5-step road the customer goes through:

  • Acquisition: Expand customer acquisition
  • Activation: Optimise customer activation
  • Retention: Improve customer retention
  • Revenue: Generate more revenue
  • Referrals: Boost referrals

Much like design thinking, growth hacking starts with creativity. People may think that growth hacking is all about marketing and, although that is technically accurate, marketing also englobes many other things other than promotion: it requires creativity in ways to solve a problem, tactical thinking and the ability to let go of ideas and embrace change – all characteristics a design thinker possesses. The growth hacking process may force a product or service to be tweaked constantly, very similar to the iteration process in Design Thinking.

The implementation of design thinking core values to the growth hacking process will guarantee that, during the journey to growth, the purpose isn’t lost, that the customer is still in the centre of all the questions which, in the end, will guarantee success and true innovation.

Furthermore, growth hacking is a useful framework for achieving a goal efficiently, it focuses on experimenting to find the best avenues for products and the best answer to problems. If paired with design thinking – its empathy, its collaborative approach to ideas and commitment to keep the customer’s needs always at the centre of every question – it has the potential of creating magic.

If you’d like to start an innovation journey in your company, you can check out our in-house course offering as well as download for free our Design Thinking toolkit by clicking here.

If you’d like to see what are the upcoming courses in your region, visit our website.

If you have a special project and would like to use Echos’ consultancy services, you can send us an email.

Echos - Innovation Lab

Founded in 2011, Echos – Innovation Lab aims to transform people, organisations and society.

At Echos, we have a “learn by doing” approach, and believe that innovation only happens through people.

Echos’ mission is to foster the new generation of innovators and innovations worldwide.

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