Identifying innovative business opportunities that challenge the status quo is a hard task. We selected 4 books that are must-reads for entrepreneurs with an eye for the innovative business ventures.

Business Model Generation – by Alexander Osterwalder and Yves Peigner

This is a co-created handbook for visionaries, written by 470 different strategy professionals from 45 different countries. This is a book that will shift your mindset when it comes to building business models, and that will teach you how to get rid of obsolete ideas and embrace the new. “Business Model Generation” features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organisations. If you’re ready to change the rules, you belong to “the business model generation ” (Source: Booktopia)

Rise of the DEO: Leadership by Design – by Maria Giudice and Christopher Ireland

Companies worldwide face the demands from clients and instability in the market: customers expect continuous innovation, competitors appear overnight, business plans rarely last. It’s complicated. This book talks about a future leader, the DEO – a sort of CEO that has been modelled through design. “These leaders possess characteristics, behaviours and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at ALL problems as design challenges.” (Source: Goodreads). This book will tell readers why DEOs are the future of business.

The Four Steps to the Epiphany: Successful Strategies for Products That Win – by Steve Blank

Design Thinking For Strategic Innovation – by Idris Mootee

Idris Mootee is a management guru and one of the most renowned names when it comes to Design Thinking being applied to business. “As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organised into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.” (Source: Booktopia). This book will offer the reader a comprehensive guide for applied Design Thinking, with concepts and toolkits.

If you’re interested in learning more about Business Design, Echo’s has a 2-day hands-on course coming up this December in Sydney. Click here for more information.

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Founded in 2011, Echos – Innovation Lab aims to transform people, organisations and society.

At Echos, we have a “learn by doing” approach, and believe that innovation only happens through people.

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