On Saturday 21st of April, United Nations celebrated the very first World Creativity and Innovation Day (WCID).

More than just another date, the WCID is a recognition on the power of innovation and creativity to achieve the Sustainable Development Goals.

Designing and building a world we want to live in doesn’t come without it’s challenges. We believe in the power of Design to transform exiting realities into preferred ones.
Design can tackle many complex problems, specially those involving multiple stakeholders through it’s collaborative approach.

Responding to the challenges we face in the future, in an effective way, is an imperative form our time. Innovation and creativity are the doors to sustainable development, economic prosperity and culture development.

Successful economies of the future will rely more and more on creative industries and creativity applied to traditional ones. There is no better time to welcome the power of Design into the hall of strategies government and corporations are using to design a desirable future for all of us.

Juliana Proserpio

Juliana is the co-founder of Echos, an Innovation Lab, that is the mother company to the School of Design Thinking – a school that puts innovation in practice – and Echos Innovation Projects – a consultancy for service, business and systemic design. Over the last seven years, Juliana has worked to develop an innovation ecosystem in Australia and Brazil to foster the design of desirable futures and design thinking.

She has more than 10.000 hours working closely with clients on facilitation design, leading a diverse range of projects in industries such as healthcare, finance, education, retail, technology and consumer goods.

Juliana speaks on the power of design to create desirable futures. She spoke at events such as the Global Innovation Summit in San Jose, California, TEDxMaua in Sao Paulo, Brazil, What Design Can Do and the Sydney Design Festival. Juliana has been a judge at the first William Drenttel Award for Excellence in Design since 2015.

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