On Saturday 21st of April, United Nations celebrated the very first World Creativity and Innovation Day (WCID).

More than just another date, the WCID is a recognition on the power of innovation and creativity to achieve the Sustainable Development Goals.

Designing and building a world we want to live in doesn’t come without it’s challenges. We believe in the power of Design to transform exiting realities into preferred ones.
Design can tackle many complex problems, specially those involving multiple stakeholders through it’s collaborative approach.

Responding to the challenges we face in the future, in an effective way, is an imperative form our time. Innovation and creativity are the doors to sustainable development, economic prosperity and culture development.

Successful economies of the future will rely more and more on creative industries and creativity applied to traditional ones. There is no better time to welcome the power of Design into the hall of strategies government and corporations are using to design a desirable future for all of us.

Juliana Proserpio

Juliana Proserpio is an entrepreneur and educator. She is the co-founder of ECHOS, an innovation laboratory and its business units: School of Design Thinking – a school that puts innovation in practice; Design Echos – innovation projects; and Descola – online courses that transform learning into a natural and pleasure experience.

Over the last years Juliana has worked to develop an innovation ecosystem in Brazil and now in Australia to foster social innovation and design thinking. She works as a leader in projects in the areas of health care, construction, internet of things and as an educator to grow the concept of innovation for good.

As a speaker, Juliana creates awareness around the subject of innovation and the design of a world where we want to live in. She has been invited to talk at several events such as the Global Innovation Summit in San Jose, California an at TEDxMaua in Sao Paulo. In 2015 Juliana became a judge at the first William Drenttel Award for Excellence in Design.

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