Since the foundation of Echos in 2011, we have been talking so much about putting people at the centre of our decisions that you may, perhaps, even be bored by the thought of listening about the three main principles that sustain Design Thinking and, therefore, I am not going to talk about empathy, collaboration or experimentation. What I want, though, is to make a point that I fiercely believe in: as business leaders, entrepreneurs, managers – or whatever position people are applying their efforts to -, by putting human beings in the centre of the things you are designing, we will be, undoubtedly creating a true value to society.
I must confess that, circa the beginning of Echos, speaking of human-centred design felt like shouting in the arid desert. Nowadays, the feeling I have is that people finally got it. By building our society and living amongst other human beings, makes it is clear to me that human-centred design always existed and is what allowed our progress as a civilization.
Recently, I have been noticing that humanity is trending conversation topic amongst many business fields such as tech, digital, education and so on. Everyone seems to be talking about it. After reflecting around the discussed topics in the main conferences and seminars I have recently attended, participated in or heard about, the conclusion was that the “shining topic” of every business gathering recently revolves around: “Human vs Machine”, “Humanity vs Technology”, “Digital vs Human”, etc. Everyone, it seems, is catching up to a thesis defended by Israeli historian Yuval Noah Harari, where he compares his “Dataism” against “Humanism”; in his theory, he claims that the “zero-sum contest” exists between those who are existent by the knowledge brought by algorithms and those who exist by “knowing thyself”.
The one million dollar question is what does it means to be human in the digital age? Klaus Schwab, the Swiss founder of World Economic Forum exemplifies this preoccupation with a new type of humanism: “It all comes down to people and values”, which is why we need to make use of what he calls “a human narrative” to fix our problems.
On the other hand, to write a human narrative in today’s age of smart machines requires a definition of what it means to be human. The true meaning of “humanity” is that there is no truth – or no absolute truth, at least. Every generation has defined it according to its own preoccupations and circumstances.
I could point out many examples about our current preoccupations and context, locally and globally, but I invite you to reflect on what our circumstances are and what desirable outcomes you would like if you had a chance to build a new society. Think about what would you like to build not in the future, but right now! How are you going to design your desirable future?
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
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We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
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Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
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suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
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Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Global PresenceSchool of Design Thinking is an initiative from Echos - innovation lab.
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Phone +55 11 3476 2500