We have been studying the design of desirable futures for the past years. One thing became clear. When designing a desirable future, we need to define with clarity what is our intention. If not well-defined, technology and weak signals can emerge leading the project to negative outcomes.

That is why design is so important.

Design is an action that leads to intended outcomes that are human-centred and future-oriented. When talking about designing desirable futures, the UK government has been a pioneer using design at scale for evolution, as a democracy, and as public service. On April 16th, the House of Lords launched a report on their positioning towards artificial intelligence and advising for their intention.

The report is called “AI in the UK: ready, willing and able?” and is worth reading as it touches on sensitive points such as policies, companies and society.



Juliana Proserpio

Juliana Proserpio is an entrepreneur and educator. She is the co-founder of ECHOS, an innovation laboratory and its business units: School of Design Thinking – a school that puts innovation in practice; Design Echos – innovation projects; and Descola – online courses that transform learning into a natural and pleasure experience.

Over the last years Juliana has worked to develop an innovation ecosystem in Brazil and now in Australia to foster social innovation and design thinking. She works as a leader in projects in the areas of health care, construction, internet of things and as an educator to grow the concept of innovation for good.

As a speaker, Juliana creates awareness around the subject of innovation and the design of a world where we want to live in. She has been invited to talk at several events such as the Global Innovation Summit in San Jose, California an at TEDxMaua in Sao Paulo. In 2015 Juliana became a judge at the first William Drenttel Award for Excellence in Design.

Forgot your password? Click here to reset.