We have been studying the design of desirable futures for the past years. One thing became clear. When designing a desirable future, we need to define with clarity what is our intention. If not well-defined, technology and weak signals can emerge leading the project to negative outcomes.

That is why design is so important.

Design is an action that leads to intended outcomes that are human-centred and future-oriented. When talking about designing desirable futures, the UK government has been a pioneer using design at scale for evolution, as a democracy, and as public service. On April 16th, the House of Lords launched a report on their positioning towards artificial intelligence and advising for their intention.

The report is called “AI in the UK: ready, willing and able?” and is worth reading as it touches on sensitive points such as policies, companies and society.



Juliana Proserpio

Juliana is the co-founder of Echos, an Innovation Lab, that is the mother company to the School of Design Thinking – a school that puts innovation in practice – and Echos Innovation Projects – a consultancy for service, business and systemic design. Over the last seven years, Juliana has worked to develop an innovation ecosystem in Australia and Brazil to foster the design of desirable futures and design thinking.

She has more than 10.000 hours working closely with clients on facilitation design, leading a diverse range of projects in industries such as healthcare, finance, education, retail, technology and consumer goods.

Juliana speaks on the power of design to create desirable futures. She spoke at events such as the Global Innovation Summit in San Jose, California, TEDxMaua in Sao Paulo, Brazil, What Design Can Do and the Sydney Design Festival. Juliana has been a judge at the first William Drenttel Award for Excellence in Design since 2015.

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