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We have been studying the design of desirable futures for the past years. One thing became clear. When designing a desirable future, we need to define with clarity what is our intention. If not well-defined, technology and weak signals can emerge leading the project to negative outcomes.

That is why design is so important.

Design is an action that leads to intended outcomes that are human-centred and future-oriented. When talking about designing desirable futures, the UK government has been a pioneer using design at scale for evolution, as a democracy, and as public service. On April 16th, the House of Lords launched a report on their positioning towards artificial intelligence and advising for their intention.

The report is called “AI in the UK: ready, willing and able?” and is worth reading as it touches on sensitive points such as policies, companies and society.



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