course calendar


Tue & Fri | 9.00am - 12.00pm | 6 live sessions
Jun 08 - 25

create innovative, unforgettable services.

Open Course

6 modules


did you know?

Design Thinking Experience is the first step you should take when embarking on an innovation journey. When combined with any other Echos’ course, promotional fees are applied. Find out more.




Service Design is an approach that helps us think and rethink services from a human-centric perspective, being playful and pragmatic at the same time. The goal is to develop more relevant and desirable experiences in the form of services – what we call WOW services.

Service Design also goes beyond rethinking or reinventing a service; it strives to modify human interactions amongst your team and your customers, as well as within your organisation itself.

This course also stands out for touching on what we call “phygital” services, which are services that cater to our contemporary physical + digital word needs.


services are real time, ever-changing, intangible things

who is
this course for?

  • For executives and business professionals from services companies looking to reinvent their business
  • For entrepreneurs who want to develop amazing services to its customers
  • For innovators who want to learn more how service design can be part of your "innovation toolbox"

why is this
course different?

Service Design Experience reaches well beyond just “the consumer experience”. The goal is to build unforgettable, innovative experiences that delight your customer making them question whether a life without this service would be possible.

This change in perspective allows a more inclusive approach, considering both the uniqueness of each channel of interaction and the connection between them to create an omnichannel experience. The result is more efficient and sustainable businesses that promote a more reciprocal relationship with your customers considering what is most important: the service.

Nowadays, every business should start to think in Phygital Services – uniting physical and digital services. There’s not such a thing as an online and offline experience, everything now happens at once and every service interaction should be as well online or offline

participant's journey

Course participants will develop a collective understanding of what a service is and of the importance to draw a service through Design Thinking. This course gives a base for services to be projected through a multi-stakeholder approach that values relationships and connection amongst all parties on both user and developer ends.

The highlight of the service design experience course was the journey mapping. It truly opened my eyes, and although I was new to service design, I could practice this and other tools during the course learning where and how I should apply it

Letícia Alves Brazil

What our previous participants told us:

  • They felt empowered to develop solutions and innovate at work and in your business
  • They felt connected to the people that use your service to create memorable services
  • They felt confident to apply service design in your day to day
  • They felt energised to for your first step
  • They felt that ready to develop services to "WOW" their customers

create memorable service experiences!


Our facilitators are innovation experts who are committed to showing the ropes to participants and sharing tactics to implement design thinking in any situation.

Juliana Proserpio Juliana Proserpio

Echos Chief Designer Officer & Founder

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Ricardo Ruffo Ricardo Ruffo

Echos Global CEO & Founder

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