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17 May 2018

The End Of The Digital Divide In Services

What are the new paradigms for services? What is the perfect merge between physical and digital experiences? Not so long ago when buying goods or services, the only way of exchanging value was through money – physical money. Making a dinner reservation meant talking in person with someone. Urban transportation meant having a car or […]

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25 Apr 2018

World Creativity and Innovation Day

On Saturday 21st of April, United Nations celebrated the very first World Creativity and Innovation Day (WCID). More than just another date, the WCID is a recognition on the power of innovation and creativity to achieve the Sustainable Development Goals. Designing and building a world we want to live in doesn’t come without it’s challenges. […]

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25 Apr 2018

UK is positioning itself as an innovative country and defining its intention towards A.I.

We have been studying the design of desirable futures for the past years. One thing became clear. When designing a desirable future, we need to define with clarity what is our intention. If not well-defined, technology and weak signals can emerge leading the project to negative outcomes. That is why design is so important. Design […]

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25 Apr 2018

Now is the time for Human-Centred Strategy

If we were to list all technologic improvements that the world has had since 1979 we could probably spend days talking about it and how our life changed. And how about geopolitics in 1979? Cold war? Yes! And what about Culture? Michael Jackson was releasing his breakthrough album Off the Wall, including hits like Don’t […]

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08 Mar 2018

5 Service Design Ideas for Airlines During Flight Delays

Service Design – Airline Nightmare The last thing that you’d want is to have a customer that is genuinely hating your brand. As I was entering the last leg of my Sydney to Sao Paulo flight, I lived one of the worst travel experiences of my life. The experience was memorably bad, and I told […]

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13 Jan 2018

Design Thinking Odyssey Plan: 3 Versions of Your Future Now!

Analyse your last year, design your next five years. On January 1st I stopped “holidaying” and started an exercise to design my life for the next five years. It was the best thing I ever did. One thing that is rarely mentioned is that designers are genuinely optimistic people. We have to be. We never […]

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19 Dec 2017

Design Thinking For Beginners: 3/3 – Create the Solution

Design Thinking: Creating a Solution   This is the third article from a series of three. My intention is to help newbies /non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the second part of a project, […]

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19 Dec 2017

Design Thinking For Beginners: 2/3 – Find The Problem

Design Thinking: Finding the Problem   This is the second article from a series of three. My intention is to help newbies/non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the first part of a project, with […]

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16 Dec 2017

Design Thinking For Beginners: 1/3 – Create The Mindset

Breaking Design Thinking into questions   Design Thinking is a buzzword. If you google it, you will find different ways to describe it. Probably, it will make you feel more confused about it. But relax, almost every piece of information is correct even if they are quite different from one another. Design Thinking (DT) is […]

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28 Aug 2017

How To Make Innovation Really Happen: 3 Keys For Change

Innovation is a form of creating new value. “Value creation in the 20th century was largely defined by the conversion of heuristics to algorithms. It was about taking a fundamental understanding of a ‘mystery” – a heuristic – and driving it to a formula, an algorithm – so that it could be driven to huge […]

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